How Stein managed big game weeks

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I asked Archie Macpherson to speak about Jock Stein at CQN11, to mark the 50th anniversary of Jock’s appointment as Celtic manager, and then stayed quiet as he spoke.  One of the points he made was that Jock would have a news plan ahead of a big game.

Good news would be held back until a few days before the game, giving fans and players a lift, to ensure maximum impact.  Bad news could break at any time, but it would have to fight for column inches.  As an operator, he is still worth studying.  Celtic should plan to dominate this week’s news accordingly.

Apart from that horrible game away to Legia, Ronny Deila has not been to a sell-out Celtic game in a large stadium, and even that was only 30,000.  It’s possible he’s never even played before a large sell-out crowd, so you can be sure he’ll not be short of people telling him what to expect, and how to prepare for Hampden on Sunday.

There are some obvious pitfalls for him to avoid, in particular to ensure his players are not provoked into retaliation, but taking too much advice would be a mistake (will not stop us offering plenty advice).  He’s spent all season playing and preparing one way, anything which gets in the way of this will only put him off his game.  The manager needs to employ a filter this week, tell everyone he’s got the situation covered and get on with the game.

Loving the way recipients of Rangers EBT loans have been asked about an advert dealing with the consequences of their loans, but are not actually asked about the loans themselves. These guys only agree speak on the understanding they are not asked about their loans, none of which are or will be repaid.

I accept that if the loan recipient is being asked about yesterday’s charity match, or some other football game, there’s no place to ask him about his loan, but these guys are regularly commenting on the consequences of their loans, without ever having to deal with the awkward question.

Book your tickets for CQN 11 St Patrick’s Day dinner extravaganza through the items at the bottom of this page, or email me, celticquicknews@gmail.com

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1,113 Comments

  1. Re. Sunday’s game, as someone said earlier, the opposition (all 12 of them) will be trying their best to get our players sent off. One can’t really ask our ‘experienced’ players to alert the newbies to this danger because we’ve no ‘experience’ of playing this club :-) But a bit of metal preparation for the inevitable aggro – there’s no need for any of our players, newbies especially, to prove their metal by retaliating – is advisable. If we stay calm and play like we can, we’ll be fine.

  2. BOBBY MURDOCH’S CURLED-UP WINKLEPICKERS

     

     

     

    07:51 on 27 January, 2015

     

     

     

    DENIABHOY

     

     

    Efe may be a squad player at the moment,but I reckon he’ll be a first pick if and when we lose Denayer and van Dijk.

     

     

    If we have lost the three of them by the time of the qualifiers,we will be in real bother.

     

     

    ——————————————————————————-

     

     

    I asked this question a while ago…..where do we stand defensively when, not if VVD & Denayer leave…..this should be a priority for the management team…..am not really interested in the EL this year, although from what SOT is saying Inter are there for the taking,…..;-))

     

     

    weneedcentrehalfsCSC

  3. This is great news from Agent Ashley – what a stitch up and what perfect timing. I’m nominating that man for a gong.

     

     

    OBEforMA CSC

  4. Fassreifen 08:14

     

     

    The one player who might leave himself open is Izzaguirre, recently he’s been showing signs he’s prepared to stand up for himself.

  5. DeniaBhoy

     

     

    Are you based in Denia? If so where are you watching the match on Sunday?I’m in Xabia and could come down with my son if you have a venue to watch the game in Denia.

  6. Reading that statement to the AIM gives the impression the 10m is going to last for at least a year.

     

    Have they reduced costs significantly enough to see that period through?

  7. sid – correct but this is now and that was then. If he played then like he plays now he wouldn’t have been first choice under NL.

  8. mullet and co 2 on

    Does anyone know what the book value is for Murray Park?

     

    10 million or 7 million has got Ashley a lot of assets and sponsorship.

     

    What are the chances of Rangers being able to pay back 7m net?

     

    Presumably the terms of the loan are that any assets are then leased back to the club?

     

    They then have to pay more out from money they don’t have.

     

    iF they go up this season we will be playing boys.

     

    Over to the SFA enforcers.

  9. BOBBY MURDOCH'S CURLED-UP WINKLEPICKERS on

    SID

     

     

    I doubt costs have yet been reduced by anywhere near enough.

     

     

    More to the point,how do they think they will pay it back?

  10. fassreifen

     

     

    08:15 on 27 January, 2015

     

    ‘mental preparation’ even…oops

     

     

    ——–

     

     

    Nae oops about it mhate.

     

    I have visions of steelies and Kevlar shinnies!

     

     

    HH JamesGang

  11. sid & Robert88

     

     

    Efe, by all accounts is a thoroughly nice guy, trains well and a good team-player, but for the life of me I can’t believe he still hasn’t understood the basics of heading the ball with his forehead rather than the top of his head.

  12. Joe Filippis Haircut on

    The MSM saying we turned down a 3 million bid for Efe Ambrose me I would have taken there hand off and drove Efe to the airport. H.H.

  13. Deniabhoy, so in your opinion he is a worse player now, i don’t believe that but i do believe the system and setup makes it look like that.

  14. Had another look at a Hearts forum.

     

     

    As regards the ad, about 60% thought it was either a waste of time or provocative but about a third agreed with it.

     

     

    However, there were several people hoping we stuff them (they used the word ‘huns’) and none as far as I remember wanting them to win.

  15. North Cyprus (formerly Baku) Bhoy

     

     

    Are you getting outa this place before the weekend, or ar you here for the Sevco game?

  16. .

     

     

    Eurochamps67

     

    08:12 on

     

    27 January, 2015

     

    Summa of Sammi,

     

     

    Sorry, I apologise. I should not have said “let it go”.

     

     

    ..

     

     

    90 Minute Cynic is a Blogger l like..and thought it was a Very Good Article covering Various issues..

     

     

    The Only part of the Article l Highlighted was:“remember when we just talked about football?”

     

     

    So Maybe if You then said in your 2 Reply Posts..We will Hammer they Buns..

     

     

    I would have Got it..

     

     

    But Me and Plenty other Celtic Fans just see the Sad Obsession and Hatred..

     

     

    With a Team We have Never Played..!!!!!!

     

     

    Oh Jeezo..

     

     

    That’s me Got Allanis Morriset in my Ears the Rest of the Night..

     

     

    Summa

  17. 67 European Cup Winners on

    sid

     

    03:08 on

     

    27 January, 2015

     

    Sid a good common sense summary

     

    I would add one more spoiling tactic – not by the Huns but for the Huns

     

    Hampden will get dug up on Saturday and grounds man will minimise any effort to improve the surface

     

    It will be poor surface on Sunday – it suits them more than us

     

    Be we will (or should) win easily

     

     

    67ECW

  18. Good morning all from a cloudless and damn cold Denmark.

     

     

    Big Mike is certainly squeezing them til the pips squeak eh? Gives them £5m, takes £3m back, fixed charges over nearly all the assets except Ibrox, 26% of their retail and gets 2 more of his own directors. Not bad for enough money to get them to the start of March. The next £5m gets him all the future shirt sponsorship proceeds, a nice wee dividend and a payoff for the onerous stores. And all that only gets them to season ticket time at best.

     

     

    They still spend more than they bring in, have no real line of credit and most of their assets will be tapped. You know, I’m starting to think this might not end well for them.

  19. Reminder for all who are interested in history. Seventy years ago Auschwitz-Birkenau was freed. Big day in here, with many important guests in Auschwitz, including those who survived Holocaust.

  20. 67 European Cup Winners on

    On another subject as a RD sceptic

     

    I did not want him out as long as we were top by end of November – we were

     

    so he has earned the time to learn and build (winning the league was always the objective)

     

    Anyway my point is – nice to hear fans sing his name on Saturday

     

     

    67ECW

  21. 67Heaven .. CHALLENGING THE LIE ..I am wee Oscar / Neil Lennon.. Ipox belongs to the creditors on

    I thought I would give you all a laugh…….alex rae actually used the word “DISRESPECTFUL” in relation to CELTIC player comments……you really couldn’t make this up. They wouldn’t know ‘respect’ if it jumped up and bit them….!!

  22. Zbyszek

     

     

    A very important day indeed. I’ve never been to Auschwitz but I visited Dachau and the key message was the same: “Never forget, never again”.

     

     

    Is it true that Putin was not invited this year? If true, I think that’s a backwards step for everyone. Although I understand he would not have gone if invited.

  23. Zbyszek, it’s good that the anniversary is widely being observed here in Germany too. Saw a documentary recently about the new ‘Hitchcock’ footage of the Holocaust. Includes ghastly scenes of Belsen in particular that I’ll never forget. Also an interview with one Red Army officer who was amongst first to arrive at Auschwitz-Birkenau. He broke down in tears as he recounted what he saw.

  24. Zbyszek

     

     

     

    08:39 on 27 January, 2015

     

     

     

    Reminder for all who are interested in history. Seventy years ago Auschwitz-Birkenau was freed. Big day in here, with many important guests in Auschwitz, including those who survived Holocaust.

     

     

     

    ———————

     

     

    Just finished preparing a lesson on it for later today.

  25. Joe Filippis Haircut on

    Mike Ashley calls the shots at Ibrokes he will drip feed them cash enough to keep them alive as long as he is making money from the deal.What I dont think he will do is pump millions in to them in order to build a great team he has them where he wants them and that is by the short and curlies. H.H.

  26. Zbyszek

     

     

     

    08:39 on 27 January, 2015

     

     

     

    Reminder for all who are interested in history. Seventy years ago Auschwitz-Birkenau was freed. Big day in here, with many important guests in Auschwitz, including those who survived Holocaust.

     

     

    ——————————————————————————-

     

     

    guests…….is a stretch…..sorry in bad taste…..that’s awesome, get their stories for posterity….never forget, or forgive…..;-))

     

     

    H.H.

  27. A month ago i got a copy of the six part BBC series called Auschwitz, The Nazis and the Final Solution.

     

     

    Absolutely fascinating and disgusting in equal measures. It made my blood run cold on a few occasions.

  28. North Cyprus (formerly Baku) Bhoy on

    Istanbulcelt

     

     

    08:35 on 27 January, 2015

     

     

    North Cyprus (formerly Baku) Bhoy

     

     

    Are you getting outa this place before the weekend, or ar you here for the Sevco game?

     

    ================================================================

     

     

    Stuck here for another three weeks!

     

     

    Will be “watching” the game here!

     

     

    HH

  29. ‘Tongues of fire soared up. We screamed ‘hoorah!’ and ran into the machine guns’

     

     

    I can’t and don’t want to imagine it…..dear god

     

     

    H.H.