You know me. There was never any chance of me not renewing my season ticket. I’ve been there for the nine, I was there for Oldco’s nine, so hell would freeze over before I would miss next season. But even acknowledging that, I wanted to see what the deal was before signing up.
I renewed today. From September or October, some of us could be allowed back into Celtic Park, it will be later before the stadium is full. I know how important this season is. When I review our finances, every year I note the importance of season ticket sales in allowing Celtic to plan and keep the lights on.
Watching on TV is well short of the real thing, but I can afford the tickets, and the consumer value of this year’s proposition is not really an issue, I just wanted to know what it was before putting my card details in.
The economy has skewed in the last four months. While some have earned every overtime hour available and others have seen bank balances rise as they’ve spent practically nothing, others became unemployed or are facing that prospect. If you are a Celtic fan who has lost their income having supported the club through two, or even three, periods of Scottish football being dominated by nine-in-a-row runs, missing out on next season will be an added indignity. There will be many in this situation.
I know how important season ticket revenue is under normal circumstances. With the collapse of retail, hospitality, and other stadium income streams, that has never been truer. For those of us who can, we are here for 10, be it at home, distanced in a half-filled stadium, or celebrating with 60,000 friends.