There are two ways you can announce a shirt sponsor deal, one like it’s “worth up to £10m over three years”, or one like “worth £10m over three years”. Some commercial deals in football are performance related. If you win the league, qualify for the Champions League group stages, or even Europa League group stages, the value of the deal increases due to the added exposure and brand-related coverage.
Celtic will get nothing for winning the league, because that factor is already built into expectations. They will, however, earn commercial bonuses for Champions League qualification.
Newco’s reported three year kit deal is the “worth up to” variety. Bonuses will be dependent on winning the league, qualifying for the Europa League and Champions League group stages. Who knows, Dave King might come across with the money needed to get there…………
Less than three hours to go!
We have two Celtic end tickets for Easter Road on Saturday to raffle, courtesy of the fabulous club sponsor Intelligent Car Leasing. A potential League Title Decider!!!
As well as winning tickets……….. you can help the Celtic FC Foundation, buy donating a minimum of £5 here.
To enter, answer this question:
Who is the Hibernian manager?
Enter by forwarding your MyDonate confirmation email with the answer to the question IN THE SUBJECT LINE to this address: email@example.com . Competition closes at 15:00 TODAY, 19 April. Tickets can be collected in Glasgow on Friday. Please check your email and include a phone number if you want to make sure.
A one day only competition for two tickets to the title decider. I know you want them…….. and it’s for the Foundation, so fill your boots.
Many thanks to Intelligent Car Leasing.