Free money

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Delighted and surprised of what I hear of the value of our new shirt sponsor, Dafabet, who become main sponsor, with their names on the front of the shirts, for the next four seasons. This is the best commercial deal every written in Scottish football.  Pretty much all revenue channels have been inching south for years, so being able to deliver a sponsorship deal well ahead of anything we’ve achieved before is hopefully a sign things are turning.

Bringing commercial deals like this into the club is the equivalent of what Brian Quinn once called ‘free money’. It’s total margin, without any fulfilment cost, and doesn’t rely on the fans putting their hands in their pockets.

More free money

Offering Magners the shoulder position on the jersey is a ‘more free money’ opportunity. The Irish cider makers are also here for the next four seasons, extending their stay on the shirts to seven years. I’d never considered a back of the shirt sponsor, but it’s clearly a prime slot for TV coverage. And it also doesn’t rely on fans putting their hands in their pockets.

Magners ‘get’ Celtic. They understand what we’re about and our social mission. Impressively so, for such a large organisation. Really pleased they remain in place.

CharlietrailerSTATIC

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564 Comments

  1. saltires en sevilla on

    WiTS

     

     

    Don’t take this the wrong way.

     

     

    If the new manager has your full support, it will matter!

     

     

    HH

  2. GuyFawkesaforeverhero on

    Catching up on Celtic’s news pages, I see tickets for Dublin against Barcelona are being sold to season-ticket holders now.

     

     

    It reflects the paucity of thinking at Celtic Park when next season’s friendly matches are being sold ahead of season ticket renewals.

     

     

    ICC Cup is nothing.

  3. What is the Stars on

    Saltires

     

     

    Thats where we have to disagree

     

     

    You see part of football is meeting your pals after the game and moaning and groaning and laughing and crying about the game and the players and the manager and the opposition and the ref etc.

     

    Usually this is/was done in the pub.

     

    In the modern cyber techno age CQN becomes a kind of cyber pub where people laugh and cry and joke and banter and threaten each other just like the real pub.

     

    Ultimately if me or you come on here and say …I think our left full is useless or the manager hasnt a clue or that eejit we have up front couldnt buy a goal.

     

    It makes no difference and has no influence on what happens on the pitch.

     

    But some people get very upset at any criticism.

     

    Anyway I hope to get behind the new manager fully

     

     

    Give me 2 games and it will be ….Get rid of that clown,bring back Ronny !!!!!

  4. saltires en sevilla on

    WITS

     

     

    I Know you will

     

     

    Where we really disagree; I’ll give the new guy much more than 2 games.

     

     

    Slan go Foill

  5. What is the Stars on

    Saltires

     

     

    Yes I know

     

    2 games is crazy

     

    I will give him 2 seasons

     

    Providing of course that he knows what he is doing

  6. GuyFawkesaforeverhero on

    Margaret McGill on 3rd May 2016 11:15 pm

     

     

    Fair enough but it looks like you’re offering the blog a white flag. Disappointing.

     

     

    Didn’t have you pegged as the like of The Donald, who requires a day and a half to produce his good stuff

  7. Delaneys Dunky on

    The Tonald

     

     

    I enjoyed your witty satire today. Would love to meet King Kojo.

  8. WiTS, aye right, two seasons!!!!!

     

    Ronny got a week.

     

     

    And don’t go giving me the facts about being right, facts stymie debate dontcha know:-)

  9. What is the Stars on

    Doc

     

     

    I said 2 seasons ..if he knows what he is doing

     

     

    Ronny actually got 2 weeks ….to prove he didnt know what he was doing

  10. Margaret McGill on

    ok last revisit ..promise… for the kojo/donald/singing detective lovers a la mode of the Beatles…

     

     

    Kojo was a bam who thought he was a brammer

     

    but he knew his wit was crass

     

    Kojo left his home in a syphilitic coma

     

    to gamble with some whores in Vegas

     

    Get black! get black!

     

    get back to where you once came from

     

     

     

     

    … over and out

  11. GuyFawkesaforeverhero on

    Margaret McGill on 3rd May 2016 11:46 pm

     

     

    Happy with that. Back to the Beatles stuff at the end of last week, which was about CQN before I knew it, but a welcome demonstration of your ‘smarts’ (in my small opinion). Don’t be a stranger.

     

     

    On we go, to 6IAR.

  12. Bobby Murdochs Ankle supportin Oscar Knox on

    Seen a few posts saying Raneri spotted in the north stand, seen him a couple of times in the investors lounge with a couple of Italians who used to sit behind my brother and me, seemed like a really nice guy. The old Italian, Mario, I think he was called and his son.

     

     

    Bma.

  13. BOBBY MURDOCH'S CURLED-UP WINKLEPICKERS on

    THEBARCAMOLE on 3RD MAY 2016 5:16 PM

     

     

    http://www.dafamedia.com/dafabet-partners/eu/celtic-fc/?

     

     

    TBM

     

    ~~~~~~~~~~~~~~~~~~~~

     

     

    Thanks for pointing this out,mate.

     

     

    You have to hand it to Dafabet-only one day as our sponsors and they’re on my bhoycott list for mentioning the OF.

     

     

    Who does their PR? Level 5?

  14. TheBarcaMole on

    BMCUW…

     

     

    Cheers for the response and taking the bother to read through….

     

    Makati based, so know a wee bit about them and their M.O.

     

    BTW…. You have mail pal…

     

     

    Regards & Hail Hail

     

    TBM

  15. BOBBY MURDOCH'S CURLED-UP WINKLEPICKERS on

    THEBARCAMOLE

     

     

    Read the mail but not the link. Will do so when I finish.

     

     

    Cheers,bud.

     

     

    HH.

  16. So let me get this right.

     

     

    Assimilated tims on here want to know the amount of money Celtic plc will collect as a result of their new found fortune in free money and by doing so aiding and abetting Celtic plc opponents?

     

    The very same lily livered quislings demand to know Celtic plc’s hand ahead of any legal action the club legally has to take on behalf of shareholders?

     

     

    Hell mend the assimilated tim. The sooner the better.

     

     

    https://www.youtube.com/watch?v=rBg7O2_jUd8

  17. Whats in the Stars

     

     

    got Galileo Gold and Celtic 3-1 in two singles and a cheeky double at the weekend. Will be smiling for a while.

     

     

    any tips for tmor? :-)

  18. FREE MONEY ?

     

     

    Cqn has now reached a new depth.

     

     

    Set aside relevant arguments about gambling addiction and alcoholism…

     

    Set that aside, relevant as such arguments are… And they are relevant.

     

     

    I have waited on the ‘Big Picture’ post for a while. I thought, fair enough, let Paul67 hold his fire till the League is won. I understand that. But no… No big picture…. Just Free Money. I consider this post to be the most assanine you have ever written.

     

     

     

    Let me explain Free Money. It does not exist. Nothing is Free. Unless of course you are Sir David Murray. He can have free money. So can his former team of Fitba players, and his current team of media players. They understand Free Money.

     

     

    Paul67 you are bringing Celtic down to their level and the level of Bankers (like DD and Allied Irish?) who broke our national deficit and our national sport.

     

     

    Your call is akin to Level 5 and the rest of the Charlatans who have trumped sporting integrity with such notions as Free Money.

     

     

    NegativeAnon and Maggie McGill keep me reading this blog, along with your desperate attempts to square the circle. Tragic. It was a great blog once upon a time. Now it’s attraction has moved from the objective and intelligent to the comical.

     

     

    Free Money? Only if you sell the spine of your team and it’s soul…. And ignore the Greatest Lie Ever Told.

     

    And even that’s at a cost Paul67.

     

     

    http://www.youtube.com/watch?v=Phd48YT18vY&sns=em

     

     

    No flouncing. Will continue to be an interested observer of the Celtic zeitgeist on this once legitimate source…in all it’s strengths and glorious weaknesses.

  19. BRENDAN RODGERS has described the Celtic managerial vacancy as an opportunity for someone to go to one of the world’s iconic clubs after declaring himself ready to return to management.

     

     

    The former Liverpool manager has been listed among the bookmakers’ favourites for the task of succeeding Ronny Deila when the Norwegian steps down at the end of the season. When the prospect of taking over at Parkhead was put to him, the Carnlough man said: “Well, it’s an incredible club, a club that family and everyone support.

     

     

    “Obviously the league isn’t so competitive, but Celtic are one of the great iconic clubs in the world, a huge club. I think Ronny has done a great job there, it looks like they will go on and win the title, so that is two titles in-a-row.

     

     

    “So I’ll be sad to see him go, but there is an opportunity for somebody there to go to a great club.”

     

     

    When asked directly if he could be the man, Rodgers said: “At this moment of time, I’m just enjoying my time off and I’ll wait and see what offers come in and, at this moment, there is nothing concrete.

     

     

    “I’m just really enjoying the rest. I have had no concrete offers but, certainly in the summer, I want to get back to work again. I’ve had a great break, enjoyed it and I’ll be refreshed and ready for the summer.”

     

     

    Celtic will officially clinch the title if they get a point at home to Aberdeen on Saturday, although their nine-point and 35-goal advantage over the Dons ensured the celebrations already took place following their win against Hearts on Saturday.

     

     

    That will see Scott Brown drop out of the team, and Scotland’s friendlies against Italy and France, to rest his tight hamstrings, which he revealed had been restricting his movement in recent weeks: “I love every minute of going out and winning titles and it means so much to everyone here to win leagues and play for Celtic in front of the fans,” he said.

     

     

    “There have been times where the team has not performed as well as we’d like, and there have been times where I personally have not performed as well as I’d like but that’s part and parcel of football. There have been a lot of injuries and people playing through the pain barrier for the club and I think some fans maybe don’t understand that. People only see who turns up on the park and they don’t see the day to day.

     

     

    “The last six or seven games now it has been hard for me but you deal with it – that’s football. People get injuries but you come through them and hopefully you can just keep playing as long as you possibly can.

     

     

    “I think most of the lads would do that. Any of the lads would play through the pain barrier if it means them getting 90 minutes on the park, winning the title or being involved in title-winning games. Getting five-in-a-row is exceptional for us. We just have to focus on the sixth one and the seventh one now and we know we’re good enough to get it.”

     

     

    Meanwhile, Celtic have announced the “biggest ever shirt sponsorship deal in Scottish football history” after Dafabet was named the club’s new main sponsor in a four-year contract. The firm will replace Magners on the front of the Celtic strip next season, with the cider brand moving to the back of the jersey.

     

     

    Chief executive Peter Lawwell said: “Celtic continues to be one of the world’s great football clubs and one which is delighted to attract such high-calibre associations.

     

     

    “Partnerships such as the one we announce today allow us to look forward with confidence as we ensure Celtic maintains its position as the biggest and best in Scottish football.”

  20. SydneyTim says sack Lawell now on

    Pj my old bearsden friend. There was me being paranoid about paul67. Saying to Maself. Somethings up here

     

    Why does paul 67 refuse to criticise Peter Lawell, it is now the Celtic blog equilvent to succulent lamb

     

     

    Big picture. Is that like a worth waiting on lol

     

    Pj. Something is afoot. Maybe IT contracts put Paul’s way. Don’t know. But something is up as paul 67 is out of tune to Ye Celtic support

     

     

    Sponsor ship ??? Just means that it covers the cracks of missing euro money

  21. PJBHOYNYC

     

    Stop deceiving yourself.

     

    We all knew the SFA were cheating us all along moons ago. Yet we participated in this corrupt sport no less. Care to explain what gives you or the assimilated tims the right to call out Celtic plc now for what we all know has being going on since day dot and even before we refused to take the Irish Republican flag down?

     

    Keep the faith, Celtic plc will deliver if and when they can. Let’s all hope in the name of sporting integrity and justice it stretches beyond our famous 20 mile radius.

  22. Brogan Rogan Trevino and Hogan supports Oscar Knox, MacKenzie Furniss and anyone else who fights Neuroblastoma on

    Cowiebhoy

     

     

    You are correct Denis O’Brien is not a director and I was ignoring, but not discounting, the shareholdings of Keane and Trainer both of whom are more “local” businessmen I believe.

     

     

    My point was that Celtic have a host of shareholders/directors or others who are active in the International business community and who are available to call upon re business advice and initiatives in communications, marketing, broadcasting, advertisiing and so on.

     

     

    In other words they are people who can help grow the brand beyond Scotland and even the UK in innovative ways.

     

     

    Forrest Media is a very good company and I wiould hope that Celtic make full use of that connection.

     

     

    Again, I stress that I don’t think the PLC model is the best model especially for Celtic Football Club, but if you are going to have a PLC then use the best assets within that structure and by God Celtic PLC is made up in part of some very very successful and bright business people and has a wide ranging, eager and immediate customer base who would back what the PLC has to offer …………… if they are offering the right thing, in the right way and for a common purpose which the support can clearly see and get behind.

  23. Brogan Rogan Trevino and Hogan supports Oscar Knox, MacKenzie Furniss and anyone else who fights Neuroblastoma on

    Right, Off out and into the day ……….. wee meeting to attend later on today which should be interesting right enough.

     

     

    I met Mags McGill for the first time a couple of weeks ago. I have to say, he struck me as a very nice fella, smart in the uptake and committed to Celtic. I emjoyed his company – he was very interesting to listen to. Unfortunately for him he had to listen to me.

  24. Jobo Baldie on

    Good morniong friends. Although it’s a cloudy start to the day in EK, it’s dry and the sun is doing it’s best to try to shine through.

  25. An Teach Solais on

    See that Madame Budgie is blaming Celtic supporters “forging” tickets for other Tims with genuine tickets not gaining admittance to Tynecastle.

     

    Really?? Has she completed her investigation into attacks on her supporters at deidco? HH

  26. minx1888 praying to Wee Oscar on

    Morning All

     

     

    Just wanted to say thank you to all of you who passed on their best wishes both of us! Much appreciated!

     

     

    Now to agree the budget! I think HT has been taking tips from Peter :-)

  27. SydneyTim – “Maybe IT contracts put Paul’s way”.

     

     

    Despicable. Never met Paul67 but his restraint for not chucking it with this sort of nonsense going on is admirable. Faceless and cowardly stuff.

     

     

    His crime ? He hasn’t written an opinion piece that the same miserabilists will automatically tear apart anyway.

     

     

    Get a life fella.