Delighted and surprised of what I hear of the value of our new shirt sponsor, Dafabet, who become main sponsor, with their names on the front of the shirts, for the next four seasons. This is the best commercial deal every written in Scottish football. Pretty much all revenue channels have been inching south for years, so being able to deliver a sponsorship deal well ahead of anything we’ve achieved before is hopefully a sign things are turning.
Bringing commercial deals like this into the club is the equivalent of what Brian Quinn once called ‘free money’. It’s total margin, without any fulfilment cost, and doesn’t rely on the fans putting their hands in their pockets.
More free money
Offering Magners the shoulder position on the jersey is a ‘more free money’ opportunity. The Irish cider makers are also here for the next four seasons, extending their stay on the shirts to seven years. I’d never considered a back of the shirt sponsor, but it’s clearly a prime slot for TV coverage. And it also doesn’t rely on fans putting their hands in their pockets.
Magners ‘get’ Celtic. They understand what we’re about and our social mission. Impressively so, for such a large organisation. Really pleased they remain in place.
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THE GREEN MAN SAYS SACK THE BOARD on 3RD MAY 2016 10:41 PM
BRTH
Considering the business acumen of our PLC.
And how great they are at their jobs.
How is it, that we managed to get humped by sevco?
How is it then, that we made Ciftci our number 1 target.
Carlton Cole…Doesnt seem very clever to me.
Who is it that is making these decisions?
How many millions have been squandered on duff players?
Its sheer negligence imo.
You could not mark their necks with a blowtorch.
HH
Does it help when your major shareholder can’t be arsed to attend AGM?
Mags
Stop flying Aeroflot
SOAL
the vodkas free!
Margaret McGill
Pay up or shut up:)
HH
Mags
Grants?
SOAL
naw
russkya
taste like napalm in the morning
be all over celtic strips next season
You’ll see :)
How much is the new shirt sponsorship deal worth?
If it is known to Paul67 why do we not get told?
BOBBYEWING on 3RD MAY 2016 1:41 PM
No price? You have got to be joking.
we prostitute our shirts to betting and booze companies whilst maintaining to be more than a club.
In one of the most deprived areas/cities of Europe with booze and betting problems a plenty.
It stinks.
what is the point in ruining the hoops so we can throw more money away on another pukki or kazoo or cole?
Keep the hoops clean and stop signing players we don’t need.
The club real issues. I for one am sick of it.
We don’t need more money to waste on players we need serious change in the board room.
I would have no problem downsizing our budget to errr malmo or molde levels – Maybe then we might beat them.
—///—-//—//
Superb post.
What next in the name of ‘free money’?
review bars, pole dancing??…ffs!!
I remember there was a notion on here, that was gaining strong support, we could have Mary’s Meals or similar on the hoops… Give something back etc., etc..
More than a club!
Aye, my arse…
Congrats to Atleti.
42 years after I stood in the Jungle berating them. Tonight I’m delighted for them. What team spirit. What desire. Everything that everyone complimented Leicester on but at a much much higher level.
NEILBHOY on 3RD MAY 2016 10:50 PM
How much is the new shirt sponsorship deal worth?
If it is known to Paul67 why do we not get told?
That old confidentiality thing.
Mags
Aye only if you drink it
I had a few Celtic tops with Buckie over it
Love
Quonno
The Celtic Aristocracy PLC.
Should be consigned to the dustbin of history.
Rich men with a superiority problem….who don’t like to take responsibility for failure.
Sack the lot of them.
HH
NEILBHOY
Daftbet roughly 2.6 m a year or season
If we were in financial trouble, would any of these guys step up ?
SALTIRES EN SEVILLA on 3RD MAY 2016 10:51 PM
There is little the plc would not do for money.
Renaming Celtic Park may be just round the corner.
Pole dancing ?
Arthur boruc doing the slosh ?
Fed up hearing about this Leicester stuff already
——-
Coming Soon Oan CQN…
The Maggie McGill Story..
Part 2 : “The Hollywood Years”
——
Plus…..
BAFTA-Nominated :
“The Wimbles Of Cambuslang Common”
—–
Oh YES !
~~~~
‘mind the GAP
night
Don’t really see any need for new shirt sponsor.
THEY are bringing us ten million a year.
Margaret McGill on 3rd May 2016 10:24 pm
A Celtic fan couldn’t type out those words and make them public. You should have remained better thought, as a flounce.
I recognize the fraud you are, Zombie.
EMUSANORPHAN
Well said, they have possibly the best manager in the world at this moment and they would all run through brick walls for him too. Oh….. for a bit of that up here.
Alex McLeish has now left his job
345/1
£2 quid each way on Daftbet
GuyFawkesaforeverhero on 3rd May 2016 10:58 pm
Thanks. Your a gentleman and a scholar.
Saltires en Sevilla
Could not have put it better myself.
Celtic PLC communication is dire. How I hated inserting the “PLC” in that sentence but I fear that is now more important than the ethos of the club that I support.
How many more shirts would be sold if there was an ethical sponsor on the front with the PR campaign to back it up?
Instead we are supposed to stand and applaud some mythical figure that is supposedly the best deal ever. Then retire to the back of the bus….
Why is the board failing to communicate on a multitude of fronts?
All right, let’s see what we have. Two of spades. Three of spades. Four of diamonds, six of clubs… there isn’t one worth a jack in the whole bunch. Four of diamonds…
My understanding, and I could be wrong
Denis O’Brien, is Not on the Celtc board ?
He is a shareholder, having bought out the shares Martin O’Neill had been given through his time as manager of Celtic ?
I believe mr O’Brien owns around 3.6% of the Celtic Shareholding ?
There are 2 bigger independent shareholders
Chris Trainer being the largest – owns some company which does billboard advertising (is it Forrest or something ?)
&
James Keane
Free money…Jelly and ice cream…Santa Claus, and the Tooth Fairy.
Hansel and Gretel, Lord of the Rings.
The Big Picture.
What have the above got in common?
Free Money indeed.
CQN re-writes economic history, and nobody bats an eyelid.
What next….Mark Warburton as new Celtic Manager?
Seriously….nothing would surprise me.
HH
Saint Stivs
God forbid.. ;-)
Margaret McGill on 3rd May 2016 11:02 pm
You’re
That’s it? Heard that on tv once upon a time. Correct me if I’m wrong and it is one of yours. x
Apocalypse Now must have been the in flight movie
LOL
Probably been mentioned already but….
100 years ago today Patrick Pearse,Thomas McDonagh and Tom Clarke were executed in Kilmainham Jail
Brigardier General Charles Blackadder ( yup,that was his name) who presided over Pearse court martial is reported to have said that he regarded Pearse as ” one of the finest characters I have ever come across.There must be something very wrong in the state of things to make a man like that a rebel”
May they Rest in Peace
WestBrit CSC
Quonno & Neilbhoy
The place is going bonkers guys!
‘Hooters’ CSC
GuyFawkesaforeverhero
I apologize profusely for my grammatical mistakes on a blog.
Sory.
After month thats it? ok fellow timidites 10 mins and my internet runs out
Same old shite
Paul67
Let me take this moment to complement you on being probably one of the most genuine frauds it has ever been my misfortune to stumble into.
For the rest of you may your God sodomize you in the mode of whatever religion you believe in.
Goodbye
WITS
An interesting comment. Pearse’s humility and passion was infectious.
Did you know that the first Archbishop of Glasgow was Robert Blackadder?
Now, don’t you be giving our new guvnor a hard time ;-)
Maggie Maggie Maggie
Come back,us alcholic gambling soul selling old firmers need you
Saltires
I am really looking forward to the new manager.
He will have my complete support,not that it makes any difference,but he will.
Provided of course that Lawell doesnt try and pull a cheap stunt.I dont think he will….