Delighted and surprised of what I hear of the value of our new shirt sponsor, Dafabet, who become main sponsor, with their names on the front of the shirts, for the next four seasons. This is the best commercial deal every written in Scottish football. Pretty much all revenue channels have been inching south for years, so being able to deliver a sponsorship deal well ahead of anything we’ve achieved before is hopefully a sign things are turning.
Bringing commercial deals like this into the club is the equivalent of what Brian Quinn once called ‘free money’. It’s total margin, without any fulfilment cost, and doesn’t rely on the fans putting their hands in their pockets.
More free money
Offering Magners the shoulder position on the jersey is a ‘more free money’ opportunity. The Irish cider makers are also here for the next four seasons, extending their stay on the shirts to seven years. I’d never considered a back of the shirt sponsor, but it’s clearly a prime slot for TV coverage. And it also doesn’t rely on fans putting their hands in their pockets.
Magners ‘get’ Celtic. They understand what we’re about and our social mission. Impressively so, for such a large organisation. Really pleased they remain in place.
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SAINT STIVS SAYS SACK THE BOARD on 3RD MAY 2016 9:56 PM
O’Brien is estimated to be worth $6.8 billion.
He could sponsor Celtic park for a mere 50 mill a year
He is a multi billionaire because he does not indulge in such philanthropy.
BRTH.
Speculation on PLC share price.
It’s never been above 100.
Methinks structural organisational changes are afoot.
If its Desmond son I don’t know what that brings.
that john james (sic) article is glorious. i’ll doff my cap to that timposter…
79caps
Agree about away goals. In the old days, teams hardly ever won away from home. Now, travelling doesn’t faze them.
I would only use the rule after extra time i.e.. tonight’s match would have gone into ET at 2-1 and if no more goals after the 120 then Atletico would go through.
Spanish clubs now won 13 of 13 knockout ties v non Spanish clubs this season. 44 of 47 in last three seasons.
“:It was 30 years ago today, Sgt. Pepper taught the band to play, they’ve been going in and out of style, but they’re guaranteed to raise a smile”.
Well no not the psychedelic fuelled Sgt but the magic that surrounded Celtic Football Club taught this side how to play and yes that season they did go in and out of style but in true Wullie Maley fashion they did raise much more than a smile.
Like most Tims this was a season of wishing and hoping © Mary Isobel Catherine Bernadette O’Brien, after starting the year off with a 2-0 victory over the huns in true Celtic manner we fell 2-4 away the following Saturday to our “jonah” side of 1967 (ironically the year of the 6 day war) the Arabs.
We followed that up by dropping 4 points to both the Hibbees and sheep at home that month. February wisnae to great either as points again were dropped at Parkheid to believe it or not the Buddies and jambos.
Knocked out of the cup at Easter Road at the start of March with more points dropped at home again to the Arabs and away to a lame duck deid team in a thrilling 4-4 tie although we did rebound with a 5-0 victory over the sad sack Widow Twankies, who would actually escape relegation along with FCM due to League reconstruction, we wouldn’t achieve a scoreline anywhere near that for another 5 weeks.
Although we had a fairly talented side, season 1985/86 was looking pretty grim trophy wise as we had earlier exited the League Cup in a penalty shoot out (why oh why did Sir Bob propose this way of ending a tie 16 years earlier) in Leith to a home side who would finish runners up in the Final to goals scored by future Celtic mhen Eric Black and Billy Stark.
So here we were heading intae the last game of the season on a wish and a prayer, after tying with us in February the minis had went on a winning run only tae drap 2 points at home tae the sheep with only 3 games to go and in their final home game, they then only scraped by 1-0 against bottom side Clydebank, nerves were starting to get tae them.
We really needed goals and it didn’t look good as we headed into the last day of April with single goal victories in 3 games and no more than 2 in the other 2 travelling to Fir Park on the last day of the month.
This was a side that contained Mark McGhee, Brian McClair, Murdo McLeod and a future backstabbin rat bag, all prolific goal scorers with the Bear and Maestro orchestrating the midfield and captained by the Drums finest, our greatest full back ever.
That Wednesday night on the penultimate game of our season all we had to show for our effort was a Choccy brace, I must say that Wednesday night listening to my short wave I was a wee bit downhearted to say the least, another runners up prize.
Nice guy that Davie Hay is, all he would have to show for his managerial career with us would be a Scottish Cup win, albeit a romantic fairytale one at that.
We had even contrived tae lose the League Cup tae a scheidty hun side containing the likes of dawson, mclelland and paterson through a mcsleekit hat trick, nae ebts, but 2 penalties fae dickie valentine FGS. One of only 2 trophies that sandy shaw won in his 2nd tenure at the bigot dome.
Incidentally this was a side that in season 1985/86 only won 13 of 36 League games, pumped in the 1st round in Europe by high flying Spanish giants Osasuna, dumped out of the Scottish Cup in the 1st round proper by the eventual runners up and after scraping by “top” clubs like the Bully Wee, the Loons in penalties and the Accies, went out of the League Cup to runners up again this time from Leith. Also, Tommy Cooper couldnae save them on his return tae Kilbowie as they lost 1-2 there, the Widow Twankies only 6th win of the season.
That Saturday morning I went tae morning Mass as usual, nae praying for a win, nae nerves either, just hoping for a good performance tae end the season.
The shortwave radio was a godsend tae us expats but the fitba on a Saturday only came on at 11:10 or 4:10 Parkheid Time which allowed us tae hear about 30 minutes of the second half of a selected limeyscheisen game plus updates from around the country.
At that time there was a programme on the tele on a Saturday morning at 10:00 or 3:00 PT called Soccer Saturday which showed highlights of the previous weeks english games, so I settled down tae watch that as Mrs TT crashed the pan up.
About the back of four PT I headed upstairs to get the updates, anyone who has/had a shortwave will tell you that reception can be a bit wonky depending on the weather; the best place for reception in the house I lived in at the time was in one of the bedrooms under the bed with the antenna jammed intae the bed frame.
So there I was lying there, nae idea which game I was listening tae, and hearing that we had just gone 5 up while it was still 0-0 up at the City of Discovery. No big reaction just a bit bemused that we had found our shooting boots a bit (too) late so it seemed in the season.
Then it came through “there’s been a goal at Dens Park”, my heart was leaping at that, “and the scorer is Kidd”, awe naw as the only Kidd I knew was the jambo captain and Tim I later learnt Walter, “its Albert Kidd (who???), who has given Dundee the lead”.
Trying tae stay calm as there’s still time for them tae equalize, “and there’s another goal at Dundee”, heart in mouth time now, “and its Albert Kidd again”, OMG and this time my heid bounces off the bed frame as I leap up, had a wee bit mair hair then so that cushioned the blow.
The commentator is back on again, ‘and its full time at Love Street as Celtic win 5-0 but the game is delayed at Dens Park as there’s a pitch invasion”, durty buftie bassas I m shouting by now and then the whistle goes , Championees I shout, naw I didnae, still too numb tae take it in.
I walk downstairs, “Celtic won the League hen”, “oh aye” she responds. Now this is a wee lassie, born up the Peoples Republic of Brucehill, who was only 15 when Jock came back and all she knows is a winning Celtic, so she disnae comprehend whits actually happened.
Soccer Saturday is coming tae a conclusion and the announcer who is English reads out, “Celtic won the Scottish League, eh must be a mistake”. Now he’s no doing a jim scheitd or blue peter thompshun, he just cannae believe what happened. He disnae realise that we are a fairytale club.
Following the show is another fitba one called “The Road to Wembley”, now even to this day FA Cup games, except the Final and even that’s debatable, aren’t carried live so this was a programme featuring taped highlights of the previous rounds and in this particular occasion a preview of the Final between the scouse neighbours.
The hosts are 2 englishmen, who we had labelled the “2 Ronnies”, one was a former Canadian national goalie and the other Canada’s national inside soccer goalie, I kid you not.
They had a guest in the studio who was a local developer who I had only heard doing ads on the radio. He had a Glasgow High/Sheena Easton type of accent so as soon as he came on it was “hun goatshaggin bassa”, well if Mrs TT was in the car the bassa bit got left out, and the station changed.
As the 2 Ronnies are discussing the following weeks Wembley Derby they turn to the developer and ask who he fancies to win. His reply was “actually I don’t really care as my team the Celtic just won the League today”.
Whit!!!! As I run about the house shouting “he’s a Tim hen, he’s a Tim”. After that day we listened tae his ads religiously. Sad really but that’s the way it is for us.
Love Street in 1986 is up there with 10 mhen won the League and the day we stopped the corrupt 10.
Quonno
But O’Brien does place himself as a one.
Sure all the best billionaires spend the time after their fifties trying to give it away
What would you do yourself ?
The BBC website , European football page , has footage of an interview with a bearded Henrik. Unfortunately, that wee runt Nevin is interviewing him.
SAINT STIVS SAYS SACK THE BOARD on 3RD MAY 2016 10:01 PM
I don’t know much about these things, but why would son joining or replacing father at Celtic account for an almost 50% rise in share price.
Free internet on a flight from Moscow to New York what did you expect?
Ironic that Bayern Munich were the last Champions left in the competition. Griezmann’s goal reminded me of Pat Robert’s score against Hearts last Saturday. Pat seems to have it when it comes to one-on-one with the ‘keeper.
Q.
Because it would be a hands on involvement for the biggest shareholder.
MAGS
Welcome back!
Ghuys. Why are ye going on about the Share Price?.
As far as I know there has been no change in it.
SAINT STIVS SAYS SACK THE BOARD on 3RD MAY 2016 10:08 PM
Quonno
But O’Brien does place himself as a one.
Sure all the best billionaires spend the time after their fifties trying to give it away
What would you do yourself ?
Me. With that kind of dosh I would buy Celtic who would then play only in hoops without any advertising on the jersey. With that kind of dosh I would have enough clout to tell Skye, Bt etc. to stick their tv where the sun don’t shine and get back to Saturday three o’clock kick offs.
TSOAL
Possibly 4 Spanish teams in the 2 European Finals.
Mon the Villarreal.
SAINT STIVS SAYS SACK THE BOARD on 3RD MAY 2016 10:14 PM
Q.
Because it would be a hands on involvement for the biggest shareholder.
Unusually for me I am not attempting to be contentious, merely curious.
Does anyone know if there is any evidence that DD’s son is in anyway knowledgeable about football and if he does, why does it seem that it took the recent debacle to alert DD that there is something seriously adrift at Celtic?
Margaret McGill, deleted. Multiple reasons……..
Q.
With that type of money I would give Celtic just enough to get us 10 in a row.
While spending a fortune chasing down every cheat in the Scottish game.
I would also offer £1000 to each former rangers shareholder to sign a document saying they lost their investment and therefore are now a new club.
Beyond that just as a hobby I would campaign for stripping murrays knighthood.
If I were a rich man
Topof cfc
Paul67 just for you
Sow yer Gers are we
whose lives are pledged to Ireland
Mags plane has vanished from radar
Love
Hello again all you young rebels.
Wakened to happy news this morming, congratulations to
HAMILTON TIM & MINXY.
The sad news Athletico are through, sorry ghuys maybe i’m an
auld curmudgeon but if you had been at that game with them
against us like i was and seen the worst thuggery ever, i just
can’t forget that.
H.H Mick
SAINT STIVS SAYS SACK THE BOARD on 3RD MAY 2016 10:23 PM
Q.
Between us we might just reinstate Paradise.
The best bit of the game tonight was when the whole Allianz Arena had a collective intake of breath when the tackle was made for the athletico penalty and then went into silence.
No histrionics or screaming at the wrong decision. Just regret that Martinez gave the ref the option.
Mags.
Terrible comments.
Turn yourself in .
Quonno etc
It is only one analyst predicting such a rise — many others have said nothing.
My point is this. These are the guys who are at the helm of Celtic’s commercial thinking – or at least should be.
Irrespective of what you think of his politics or shade of blue politics, Livingston is a clever clever cookie who commands a huge deal of respect in the city. He was at the Independent Newspaper Group, Headed up BT was largely responsible for PC World and now heads up Dixons/Carphone Warehouse etc and has various other board positions.
Bankier stuck his own money into the Whisky business (£1.5M) and previously headed up Burns Stewart Distillers. He might be a total arse on the PR front but he has created a fair old business there.
Leaving Dermot aside, O’Brien outstrips them all put together wealth wise and has massive interests in press and communications and so on.
Between all of them, their business connections stretch round the globe with particular emphasis on retail, communications, digital pres, marketing and so on.
We complain about the team on the park not performing well and the press talk about the financial benefits we have when it comes to playing staff and budgets.
Celtic have a board and a business reach that is absolutely mammoth in comparison to anything and anyone else in Scotland. The question is do we get the most out of it? Are the board and those at the back of them engaged enough in the business affairs of Celtic Football Club.
There is no point in comparing these guys to the equivalent quality on offer elsewhere,
I also know of many of the really high end business types who sit as season ticket holders and who Celtic have access to — European heads of International Companies, Vice presidents of Global companies and so on — but do we make enough of our “High End” professional fans?
Do we pick their brains enough and consult with them in ways which we can really advance Celtic Football Club off the field and into new markets and new revenue streams?
MELBOURNE MICK on 3RD MAY 2016 10:28 PM
Hello again all you young rebels.
Wakened to happy news this morming, congratulations to
HAMILTON TIM & MINXY.
The sad news Athletico are through, sorry ghuys maybe i’m an
auld curmudgeon but if you had been at that game with them
against us like i was and seen the worst thuggery ever, i just
can’t forget that.
Knew a guy who spent second half with eyes shut. Claimed that all he heard was oft repeated ‘Fur effs sake, no again, Their manger Juan Carlos Lorenzo was the guy brought in by the Argentinian FA to put steel into the international side.
H.H Mick
Denis O ‘ Brien
Jesus wept ,if that vulture gets involved.
Despicable man
Heh Paul67
Whats the big picture these days?
is it still doing what your told?
First time online since Saturday morning. Happy with the win and had a good belt in Duntiglennan when it mattered.
Paul67 joins the rhetoric about the shirt deal. It represents the square root of hee-haw for fans when there are no numbers to enhance the press-line.
I’ve chucked it now. Not at Celtic Park after this season.
As a fact, the first cheque Aon wrote for Manchester Utd was £30m.
Another Athletico memory was the appearance of the ninety second substitute whom I believe was called Jesus Quique. He came on. Booted Jinky and was on his road off before the ref went through the formalities.
WHAT IS THE STARS on 3RD MAY 2016 10:32 PM
Denis O ‘ Brien
Jesus wept ,if that vulture gets involved.
Despicable man
But he is already involved.
Whats wrong with
“Sow yer Gers are we
whose lives are pledged to Ireland,”
??
canny be a dry flight!
BRTH
Considering the business acumen of our PLC.
And how great they are at their jobs.
How is it, that we managed to get humped by sevco?
How is it then, that we made Ciftci our number 1 target.
Carlton Cole…Doesnt seem very clever to me.
Who is it that is making these decisions?
How many millions have been squandered on duff players?
Its sheer negligence imo.
You could not mark their necks with a blowtorch.
HH
No Standing
No Drinking
No Smoking
No Swearing
No Singing
No Banners
No Lateral movement
No Lateral thinking
No Longtitudinal Movement
No Vertical Movement
No Bowel movements
No social movements
No popular movements
Just gies yer money and enjoy yourself.
ok?
The tone of the blog has suddenly nose dived , I’m offski.
Congratulations & Best Wishes to HT & Minx.
Love & Best Wishes to EDB. will keep you in my prayers.
Right, I am off to my bed – mind and say a wee prayer to your God or someone else’s for the others ………