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Free money

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Delighted and surprised of what I hear of the value of our new shirt sponsor, Dafabet, who become main sponsor, with their names on the front of the shirts, for the next four seasons. This is the best commercial deal every written in Scottish football.  Pretty much all revenue channels have been inching south for years, so being able to deliver a sponsorship deal well ahead of anything we’ve achieved before is hopefully a sign things are turning.

Bringing commercial deals like this into the club is the equivalent of what Brian Quinn once called ‘free money’. It’s total margin, without any fulfilment cost, and doesn’t rely on the fans putting their hands in their pockets.

More free money

Offering Magners the shoulder position on the jersey is a ‘more free money’ opportunity. The Irish cider makers are also here for the next four seasons, extending their stay on the shirts to seven years. I’d never considered a back of the shirt sponsor, but it’s clearly a prime slot for TV coverage. And it also doesn’t rely on fans putting their hands in their pockets.

Magners ‘get’ Celtic. They understand what we’re about and our social mission. Impressively so, for such a large organisation. Really pleased they remain in place.

CharlietrailerSTATIC

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  1. NATKNOW on 3RD MAY 2016 12:16 PM

     

     

    THE DONALD on 3RD MAY 2016 11:50 AM –

     

     

    Not a lot of people know this but, it’s a well-known fact that Leicester’s results only started to improve once the bones of Richard III were re-buried in Leicester Cathedral…

  2. The Leicester situation is incredible, and a salutary lesson to those who would big up or dismiss a manager based on a quick reading of his CV.

     

     

    Ranieri has been fired from every job he’s had, never won a top league title (I believe), and now he has taken a 5,000-1 shot to the top of the richest league in the world – which has only been won by 4 teams in the last 20 years.

  3. Booze and betting..

     

     

    We’ve come a long way since double glazing and car dealerships it seems….

     

     

    We’ll also be adding the campaign for the returning numbers to the shorts once we’ve pinned every available inch of the hoops :)

     

     

    Personally if this free money helps us purchase the Leicester City scouting team it’ll be worth it..

  4. …and pressed the wrong button.

     

     

    Was very impressed with Charlie’s comments, well done to CQN for getting another star on :)

     

     

    Mainly I was delighted however to see HAMILTONTIM’s news, congratulations sir and my best wishes to you and the Minx. Wonderful to see news like that on the blog.

     

     

    Hail Hail,

     

    KevinBhoy.

  5. Celticrollercoaster supporting Shay,our bhoy wonder along the way on

    Congrats to HT and Minxy on naming the big day.

     

     

    I am sure HT will get used to the new double-barrelled moniker in time.

     

     

    Hamilton Tim-Minx has a certain ring to it :-)

     

     

    HH

     

     

    CRC

  6. Hi THETIMREAPER,

     

     

    Agreed, excellent reading :)

     

     

    Hail Hail,

     

    KevinBhoy.

  7. Free money at no cost.

     

     

    Nobody’s going to die just because Celtic carry a couple of logos.

     

     

    Any miserable rhetoric to the contrary will no doubt be provided by brow-beating zoomers.

     

     

    Nice deal. How much in total?

  8. Sandman

     

     

    It has already taken place. Season tickets are being considered apparently.

     

     

    I appreciate the puritan approach but we’ve high quality, high tempo mouths to feed.

  9. Big Wavy,

     

     

    I think it might be more effective to buy Leicester’s medical staff.

     

    Phenomenal improvement in the players’ fitness, seemingly.

     

     

    I haven’t seen any figures for what we’ve sold space on the team jerseys. Does anyone have links to an article or statement staign how much Celtic plc are going to get?

     

    In passing, I would think that booze and betting are just as big contributors to poor living conditions as they were at the latter end of the 19th century.

  10. Brogan Rogan Trevino and Hogan supports Oscar Knox, MacKenzie Furniss and anyone else who fights Neuroblastoma on

    Italiabhoy

     

     

    It is true to say that eventually Ranieri got the bag from a lot of jobs.

     

     

    However, he has improved just about every club he has been at. He might not have won anything before but he always made a difference and very often the next manager in has reaped the rewards sown by Ranieri.

     

     

    Apart from that, he is a genuinely nice man.

     

     

    http://www.theguardian.com/football/blog/2016/may/02/claudio-ranieri-leicester-premier-league-champions

  11. Hunderbirds are Gone on

    Leicester’s title win is great timing for football as a sport, at a time when the richer clubs are looking to a new football model where the pecking order is based on wealth, rather than athletic achievement.

     

     

    It would be fantastic if a “smaller” club, could pull of the same stunt in the Champions League next year.

     

     

    Celtic maybe?

     

     

    Dreamin’CSC

  12. BRTH,

     

     

    I agree. My point is lots of people point to isolated incidents or parts of people’s careers as reasons to damn them. This especially applies to football managers. In looking to recruit a good one I hope we look deeper than the inevitable sackings that populate every manager’s CV, and assess the deeper effect a manager had on a club.

     

     

    In Celtic’s case, I always felt that Dr Jo was a hugely under-rated manager for us – bringing in Lubo, turning Henrik into the goal machine he became, and adopting a fluid, attacking style which was great to watch. But a cursory look at his time with us says “failure”.

  13. Dharma Bam – I’d be a liar if I didn’t have a degree of discomfort with beer and betting as our commercial partners but I guess my pragmatism has allowed me to accept that without it we are much poorer as a club.

     

     

    Not sure we can become that principled until such times as money from elsewhere (TV. etc) outweighs our need for this income stream.

     

     

    Not sure what the club is meant to do at this point.

  14. antipodean red on

    Warm Congratulations to HamiltonTim and The Minx on their big news, probably won’t make it back from Oz right enough!

  15. ITALIABHOY on 3RD MAY 2016 12:45 PM

     

    BRTH,

     

     

     

    I agree. My point is lots of people point to isolated incidents or parts of people’s careers as reasons to damn them. This especially applies to football managers. In looking to recruit a good one I hope we look deeper than the inevitable sackings that populate every manager’s CV, and assess the deeper effect a manager had on a club.

     

     

     

    In Celtic’s case, I always felt that Dr Jo was a hugely under-rated manager for us – bringing in Lubo, turning Henrik into the goal machine he became, and adopting a fluid, attacking style which was great to watch. But a cursory look at his time with us says “failure”.

     

     

    ———————————————————————————————————————————

     

    Dr Jo was ridiculed by the press here. A man who had managed Czechoslovakia to win the Euro 1976. Then again we seem to let the press get away with demeaning anything Celtic. The propaganda has got worse the last few years. We need to combat this.

  16. The more commercial deals the better as less importance placed on the ticket buying fan. Now sell the stadium name and use the increased revenue to reduce ticket prices.

  17. Our next manager will be ‘ridiculed’ by the press here too. It’s a guarantee and part of the editorial licence to operate by our so-called free press.

     

     

    Can you imagine the headlines had we taken Ranieri as boss ? – serial failure etc. Some of our fans would have joined in too. I worry that we are starting to play back the rhetoric that the new boss must be Celtic-minded, understand blood and snotters football to succeed and I think that type of appointment is a reactionary one.

     

     

    I’d like a Ronny ‘plus’ appointment with a stronger man driving change in the team and club in a way that Ronny tried but couldn’t.

  18. timaloy29 sleeps on the heated driveway on

    This isn’t a dig at the board or Paul

     

     

    But I bloody hate shirt sponsors. They should be banned.

  19. squire danaher on

    Giggsy 1:11.

     

     

    Think the increased off field revenue will be more likely to be used to offset downturn in ST sales.

     

     

    Dream on.

  20. HAMILTONTIM – MINX 1888

     

    _____________________________

     

    Congratulations dudes – The very BEST of luck.

     

    You’ll Never Walk Alone….in the Jungle.

  21. auld bertie on

    Bad enough news with the seven figure sponsorship deals, no increase in season tickets. Can things get any worse?

  22. Big Wavy

     

     

    “I’d like a Ronny ‘plus’ appointment with a stronger man driving change in the team and club in a way that Ronny tried but couldn’t.”

     

     

    *********************************************

     

     

    I’m on that bus to. Sitting up the back looking out the window.

  23. Why are Desmond and Lawwell and Park

     

    still at the club ?

     

    I can see a repeat if the big sleeping-in job when

     

    mountain after, mountain of jelly & ice cream was

     

    shifted as….the huns sneaked in the back door!!!

     

     

    Oh, for the day’s when the p#sh flowed in the Jungle!

     

    Didny know ah wiz livin – CSC

  24. SQUIRE DANAHER on 3RD MAY 2016 1:15 PM

     

    Giggsy 1:11.

     

     

     

    Think the increased off field revenue will be more likely to be used to offset downturn in ST sales.

     

     

     

    Dream on.

     

     

    ****************************************************************

     

     

    Ive said on here previously and such is the nature of this thing this it will be cast up to me in the future so I will say it again. I expect SB sales to increase this summer. Murmurings, anecdotal evidence and own conversations make me think this will be the case.

     

     

    Like it or lump it. A R*ngers are in the top flight. That sells. If we appoint the right man then we sell also.

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