Delighted and surprised of what I hear of the value of our new shirt sponsor, Dafabet, who become main sponsor, with their names on the front of the shirts, for the next four seasons. This is the best commercial deal every written in Scottish football. Pretty much all revenue channels have been inching south for years, so being able to deliver a sponsorship deal well ahead of anything we’ve achieved before is hopefully a sign things are turning.
Bringing commercial deals like this into the club is the equivalent of what Brian Quinn once called ‘free money’. It’s total margin, without any fulfilment cost, and doesn’t rely on the fans putting their hands in their pockets.
More free money
Offering Magners the shoulder position on the jersey is a ‘more free money’ opportunity. The Irish cider makers are also here for the next four seasons, extending their stay on the shirts to seven years. I’d never considered a back of the shirt sponsor, but it’s clearly a prime slot for TV coverage. And it also doesn’t rely on fans putting their hands in their pockets.
Magners ‘get’ Celtic. They understand what we’re about and our social mission. Impressively so, for such a large organisation. Really pleased they remain in place.
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Big wavy,
I now what you mean, and it doesn’t sit well with me. And I suppose if we want the plc to maximise revenue to shareholders, anong other targets, and to be proactive in ensuring that nothing affects that i.e. to act wholeheartedly on Res 12, then I suppose this sponsorship from a gambling company will be shown as just another means of maximising Celtic’s income.
However, I hear about the apparent downturn in Season Book sales due to the effect of the plc’s perceived pursuit of pounds over sporting integrity i.e. their perceived lack of enthusiasm in pursuing Res 12. If true, then there must be differing direct benefits and liabilties for Celtic in pursuing each of these and that must be determining how Celtic act.
Leicester and Ranieri did a amazing job ..Nigel Pearson and his backroom staff, who are still there, are also due huge credit as he and they brought a lot of that team to Leicester .. they went on a fabulous run the last months of last season to stay up. Some might say the clouds parted for them with the upheavals at every top club this season though .. Van Gaal at Man U.. The Special one at Chelsea.. Man City knowing the manager was soon to be out.. Arsenal being Arsenal with The Professor etc
Took some satisfaction from Leicesters winning title last night.
Ranieri seems like a good guy.
But they have also reaffirmed my view that most modern coaches obsession with possession stats is to limited.
I saw that Leicester won the title with just over 40% possession.
Ranieri proved its not the amount you have but the zones its in that count.
Until coaches learn the difference between positive and negative possession they should simplify there game.
Ronnie i think fell into the possession trap.
Completely off the current topic i know, but, i have just been reading the excellent and informative article on one of the CQN Magazine links regarding Michael Davitt’s placing of the shamrocked sod at the centre spot of then new Celtic Park back in the late 1800’s.
It reminded me again of a rare original thought i once had to see that huge access gate just to the right of the main entrance at Celtic Park transformed into a beautiful wrought iron work of art, fit to bare comparison to the equally heart-soaring and inspirational one at Liverpool’s Anfield.
Wouldn’t it make the hairs on our necks stand on end to see a beautiful wrought-iron gate with shamrock and thistle intertwined and framing the following stirring prose;
“On alien soil like yourself I am here,
I’ll take root and flourish, of that never fear;
And though I’ll be crossed sore and oft by the foes,
You’ll find me as hardy as Thistle or Rose.”
I for one feel it would complete the Celtic Way and would be a fitting way of saying thanks to the generation that all those years ago had the vision to deliver what remains, (to my romantic mind at least) a great community club welcoming of the common people of yesterday, today and tomorrow.
Perhaps it is an idea that could maybe be picked up by CQN or the Celtic Trust to give the idea wings. I’d certainly be willing to start the ball rolling with a couple of hundred quid donation to any crowd-funded project should Celtic PLC be happy to sacrifice the gate on the alter of art and heritage and allow the project to go ahead (again, as a hopeless romantic I’d much prefer it funded by the fans).
Thoughts and opinions welcome.
Hail Hail.
How long will the season book era last ?
Fergus used tae like tae haud the gun at
wur heids wi his – “No SB – No entry to the
O## F### games!” – jiggery-poakiry.
When the findings of res : 12 are laid bare
would that no be the best time to decide if
yer gonna hand yer money over to the hierarchy
who will either, take the bull by the horns and
attack the huns for all they’re cheating etc…
Or, all wil be revealed about the hierarchies
complicity-collusion-sleekitness-kowtowing
soul selling etc.
Don’t get caught sleeping(again) – CSC
KEVJUNGLE on 3RD MAY 2016 1:20 PM
Why are Desmond and Lawwell and Park
still at the club ?
I can see a repeat if the big sleeping-in job when
mountain after, mountain of jelly & ice cream was
shifted as….the huns sneaked in the back door!!!
Oh, for the day’s when the p#sh flowed in the Jungle!
Didny know ah wiz livin – CSC
We may no longer have the old Jungle ,but there is still plenty of pish flowing Kev J : )
Hope your health issues are well behind you now.
Even though I haven’t seen it yet I hate the new Celtic strip.
Anyone who believes there’s such a thing as ‘free money’ also believes there’s such a thing as a ‘free lunch’.
And even though I don’t know yet who will be handed the poisoned chalice that is the managerial job at Celtic I don’t like him, I don’t rate him and he’s useless.
As news of Leicester’s league title win spread across the world, Premier League officials handed out a stark warning about the implications of the win.
Chief executive Richard Scudamore said “This is really bad news. We shouldn’t be letting crappy little clubs like Leicester win things. The sooner we have a strong Man Utd and Liverpool back the better. Otherwise there could be a slow lingering death for the game here.”
FA chairman Greg Dyke backed him up saying “There will be Armageddon for the game here. This sort of thing could lead to social unrest.”
It is believed that talks of league reconstruction have already started, with a top league of two teams the most likely outcome.
Scudamore said, “I have already contacted our PR guy. He will be briefing all the papers on this very soon. He is just a bit busy at the moment, trying to get Arsene Wenger and Roy Hodgson sacked.”
(None of the above really happened. And nothing like that could or would ever happen……)
DONTBRATTBAKKINANGER
You and me both.
But.
I love Kieran Tierney.
Always one exception to rule.
I remember a right few seasons back when Raniere,still at Chelsea I believe, took a seat in the north stand amongst the Celtic support section 203 or 204 when no doubt he could have had a seat in the directors box. Had a lot of time for il poco Italiano after that and delighted for him.
Fan-a-tic- there’s no point in lovin’ wee Kieran because he’s next out the door if the price is right.
Save yourself a lot of time and heartache, dump him now, preferably by fax.
No price? You have got to be joking.
we prostitute our shirts to betting and booze companies whilst maintaining to be more than a club.
In one of the most deprived areas/cities of Europe with booze and betting problems a plenty.
It stinks.
what is the point in ruining the hoops so we can throw more money away on another pukki or kazoo or cole?
Keep the hoops clean and stop signing players we don’t need.
The club real issues. I for one am sick of it.
We don’t need more money to waste on players we need serious change in the board room.
I would have no problem downsizing our budget to errr malmo or molde levels – Maybe then we might beat them.
AULD BERTIE on 3RD MAY 2016 1:17 PM
Bad enough news with the seven figure sponsorship deals, no increase in season tickets. Can things get any worse?
——-
Can you point me to the news of “no increase in season tickets”? I assume you mean price rather than volume of sales.
Not seen any news at all on renewals other than they will be issued May/June.
HH
CRC
BOB LOBLAW on 3RD MAY 2016 1:32 PM
___________________________________________
Hail Hail fella, hope you and yours are well.
Eh, I go into Hairmyres hospital the morra for
my latest treatments, examinations, colonoscopy.
The secret weapon for me so far has been – denial(just like the huns:)
As I’ve said before, I don’t care what happens to me, I just worry for my
wife and son during all this….and, after it.
In a minor ailment term, I had steroids injected into my hip last week and
have been doing the highland fling since:)
Thanks for asking, fella.
Hail Hail
Definitely no increase in price of season of tickets for next season. Enquired when I was picking up an away ticket last week
I believe most Celtic supporters like a drink and many also like a flutter so I cannot understand why we would be unhappy at our choice of shirt sponsors.I think the debate about wasted money on players is fair because we get so called free money does not mean we have to waste it on poor quality players.H.H.
mickbhoy1888 on 3rd May 2016 1:39 pm
I remember that. I seem to think he was friendly with owners of Il Pavones in Princes Sq who had seats there.
THE NO.13 SHORTS on 3RD MAY 2016 1:28 PM
________________________________________________
Sounds guid fella – Hail Hail.
Although,….if Lawwell and Park bring in ‘one’ less
Boerechtir(sp)….that would pay for it…imho.
HH
In fact,…scratch that!
Lawwell – Desmond – Park – The Board
shouldny get anymore chances.
Sack Thum Now!!!
KEVJ
Hope you get good results from all tests at Hairmyres tomorrow. A worrying time for your family and issues such as health transcends differences on a blog. HH
Leicester are not that much of a “poor”club. I was Bankok 18 months ago and noticed mega sized Leicester City billboards and even Leicester City shops . That was way before this seasons triumphs. It must have gone ballistic over there now.
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COSY CORNER BHOY on 3RD MAY 2016 12:41 PM
Congratulations to HT and the Minx. Usually pray for heavy rain that week but won’t do it next year!!!
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Aw,come on-force the dobs to wash their clothes properly for a change!
Interesting ….
Paul
Doesn’t name PL in the delivery of ‘free money’ ( ??really) but we know this is a prelude to
The much anticipated ‘big picture’ article.
It’s fair to provide balance to any assessment of PL – wee need to acknowledge success and failure in order to form and inform opinion
Thanks for the update Kev. Hope all goes well. Stay strong. One piece of advice if I can be so presumptuous. Don’t go into denial. Once faced head on, all problems are surmountable. Please listen to your doctors and take care of yourself.
I remember the letters in the Celtic View from Celtic fans complaining to Terry Cassidy ( mind him? )
about why he had failed to attract a shirt sponsor for the Hoops and our internationally famous club.
He played the ‘aestheticly pleasing card’ but didn’t get away with it as he was soon replaced.
We eventually struck up with ‘Peoples’ – how times change. The SMSM were raging when Celtic set off with Magners and on the day even tried to bring in The IRA?
They’ll do the same now that we have two multi companies on the Hoops, – it’s called jealousy.
I blame Peter Lawwell for Celtic’s business success.
BSR
Please define ‘business success’…?
HH
CB
BSR
My friend Lewis Wilson is the son of two artists Mary and John..( I assume old friends of your brother) Said he spoke you at some do a whole back..
Small world :-)
don’t imagine there would have been too many dissenting voices had Peter Lawell secured Chateauneuf Du Pape as shirt front sponsors
Kev J-All the best HH
THe No 13 Shorts
That is a great thought and a really good idea.
Separately, I don’t agree with Celtic having the names of gambling companies and aclohol sellers on the strip. A couple of months ago, I commented that I didnt agree with the ads for gambling companies here on CQN. I don’t remember anyone disagreeing outright with me, however I do recall lots of posters have a wee add-ons to their comments about going “just off to place a bet” etc. so I know what the likely majority CQN opinion on this deal will be.
I drink; I just don’t see any natural tie-in for a sports team to advertise alcohol on their strips.
BSR- are we really goin” to be sponsored by the ole IRA?
-maks sense tae me, and it maks sense tae Mo.
Free Money
How much? Is it 1p bigger or is it Renewing Trident value bigger?
Anyway, I note some are for and against the new shirt abominations.
I imagine you’ll get were I stand.
I’d prefer the tops to be virgin and untouched except for players number.
But most certainly I’d prefer other more moral sponsors who are in fact in touch with our social history rather than social mission.
If one life is lost to alcoholism or a gambling addiction through a young kid growing up normalised by this in football then the cost is 1 life too much IMO.
MWD
Just catching up after a busy week-end. I came on to say “Congratulations” to HT and the Minx. Delighted all has worked out well for you both.
HT.Was in Cumbernauld recently and the PP was speaking very highly of you. I must say I agreed with him.
God bless H and you with a long and loving life together.
Superb Argentinian ad for the Copa America – the caption at the end is “the best thing they can do is not let us in”
Apologies if it’s already been done
https://youtu.be/sTEnBC-2ZL4
I swally Guiness and don’t gamble, Daftbet or Magners on the shirts isn’t going to make the blind bit of difference to my habits.
COmpanies aren’t daft.
if advertising had no effect, then millions wouldn’t be spent on it.
Whatever the value of the deal to Celtic, Dafabet must have calculated they will make more from it.
Paul67 et al
I think the message coming from Parkhead these days is;
Drink, gamble and support the Celtic!
In moderation of course….
DHARMA BAM
Who would you like to see advertising on our jersey assuming they can at least match the amounts we currently receive?
I’ll bet someone will have issues with your choice.