Delighted and surprised of what I hear of the value of our new shirt sponsor, Dafabet, who become main sponsor, with their names on the front of the shirts, for the next four seasons. This is the best commercial deal every written in Scottish football. Pretty much all revenue channels have been inching south for years, so being able to deliver a sponsorship deal well ahead of anything we’ve achieved before is hopefully a sign things are turning.
Bringing commercial deals like this into the club is the equivalent of what Brian Quinn once called ‘free money’. It’s total margin, without any fulfilment cost, and doesn’t rely on the fans putting their hands in their pockets.
More free money
Offering Magners the shoulder position on the jersey is a ‘more free money’ opportunity. The Irish cider makers are also here for the next four seasons, extending their stay on the shirts to seven years. I’d never considered a back of the shirt sponsor, but it’s clearly a prime slot for TV coverage. And it also doesn’t rely on fans putting their hands in their pockets.
Magners ‘get’ Celtic. They understand what we’re about and our social mission. Impressively so, for such a large organisation. Really pleased they remain in place.
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Believe congratulations are in order for the Minx & HT?
The olde wedding bells…………….
Dilly ding! Dilly Dong!
AptCSC!
Loughrea Celt
Tried to leave a comment but unsuccessful
Hail Hail to the wee man
Penalty Athletico
Cheers BLANTYRETIM
Pen AM, dodgy……..again!!!
If one of the cabal gave that against us……
Well outside box……………
blatant dive and justified save!
Stonewall, but what a save
Saved. Some game. Probably justice because initial contact seemed just outside the box.
Stick big Virgil up front for the last 5… ;-)
Saint Stivs.
Re St Andrews. I think you summed it up. Hope you got a few samples at Eden Mill even if you missed out on the tour ?
Could watch these two teams play each other every week. Want them both to win
Athletico Keeper taking a break. One minute normal time left. Super game.
The winners will come from this match I think, not exactly going out on a limb though.
Jeepers the Athletico Manager lost it there.
Simeone well out of order there. Shocking.
AM remind me of what a sneaky Leicester would look like.
Karma history say’s late winner for Bayern
Kev.j…
Good luck tomorrow mate.Hail Hail.
FT 2-1 Atletico in final
Thrilling game,not often I get exited about a
game that doesn’t involve Celtic these day’s.
Might give young senor Guardiola a phone call tonight
Great game ….. Athletico deserved to go through…..
can’t believe karma didn’t get stripped!
You have to admire Atletico’s desire, commitment and fitness.
I said it after the first leg, they are a model for Celtic.
The away goals rule is nonsense. It was devised to discourage teams from playing ultra-defensively away from home. That is precisely what Atletico do.
Goodnight Timland
Kevj…..all the best the morra,don’t be giving
any NHS staff lip ya hear:)
Brilliant game. Like Nye, I find it hard to get excited about a game that doesn’t involve Celtic but I thoroughly enjoyed that game tonight.
Hope tomorrow night’s semi is as exciting as THAT
I guess I now have to root for Man City tomorrow …. hhmmm….. not sure how I feel about that.
oh well, I dont really like Real anyways.
If ever a manager’s passion and intensity rubbed off on his team it was tonight, with Simeone.
Great game despite the result overall.
Enjoyed the banter!
See you all in the morning….
Semi finals should be one off games played at a neutral venue, the first legs are a waste of time.
Hearing today that we have already agreed a deal with our new assistant manager…..will our new manger have his assistant handed to him again? Hopefully , he okayed the appointment.
Have a look – these all make for interesting reading.
https://en.wikipedia.org/wiki/Ian_Bankier
https://en.wikipedia.org/wiki/Ian_Livingston,_Baron_Livingston_of_Parkhead
https://en.wikipedia.org/wiki/Dermot_Desmond
https://en.wikipedia.org/wiki/Denis_O'Brien
Their international business experience stretches far and wide and behind the scenes of the formal board their connections have tentacles in many areas — especially O’Brien who features and Davos and Bildeberg on a regular basis.
From the FT – The one analyst offering a 12 month price target expects Celtic plc share price to rise to 110.00 in the next year from the last price of 74.00.
Make of that what you will.
40+ years on and I still despise them with a vengeance!
Hope Real win tomorrow night – cause I can’t see City beating them in a final.
So, Guardiola:
Plays with one up front.
Plays 4-2-3-1.
Plays with wingers on the “wrong” side.
Doesn’t have a “Plan B”.
Is slow to make substitutions.
Good job he isn’t Celtic manager!
O’Brien is estimated to be worth $6.8 billion.
He could sponsor Celtic park for a mere 50 mill a year
BROGAN ROGAN TREVINO AND HOGAN SUPPORTS OSCAR KNOX, MACKENZIE FURNISS AND ANYONE ELSE WHO FIGHTS NEUROBLASTOMA on 3RD MAY 2016 9:46 PM
Given that on the field activities are unlikely to generate such a rise in share price is a buyout of DD’s shares on the cards?