Delighted and surprised of what I hear of the value of our new shirt sponsor, Dafabet, who become main sponsor, with their names on the front of the shirts, for the next four seasons. This is the best commercial deal every written in Scottish football. Pretty much all revenue channels have been inching south for years, so being able to deliver a sponsorship deal well ahead of anything we’ve achieved before is hopefully a sign things are turning.
Bringing commercial deals like this into the club is the equivalent of what Brian Quinn once called ‘free money’. It’s total margin, without any fulfilment cost, and doesn’t rely on the fans putting their hands in their pockets.
More free money
Offering Magners the shoulder position on the jersey is a ‘more free money’ opportunity. The Irish cider makers are also here for the next four seasons, extending their stay on the shirts to seven years. I’d never considered a back of the shirt sponsor, but it’s clearly a prime slot for TV coverage. And it also doesn’t rely on fans putting their hands in their pockets.
Magners ‘get’ Celtic. They understand what we’re about and our social mission. Impressively so, for such a large organisation. Really pleased they remain in place.
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Tallybhoy
I remember my mammy saying to me often. “Look at your da’s auld battered Hillman, then look at the bookies brand new Jaguar.” :)
NORTH CYPRUS BHOY
Thanks for posting JJ’s piece. Might be Daily Record type journalism at its worst but worthy of reflection even if central thesis is rejected. And keeps the issue alive. Just wish our Board could give us a steer – not bull. HH
Mixu mutally consented at Tannadice
AN TEACH SOLAIS on 3RD MAY 2016 5:58 PM
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I’m in-between contracts at the moment, so reading the JJ blog, and also the comments, passes an hour or two each day.
Very much hoping that our PLC board realises soon that it will have to make a stand to keep the fans on-side, and begin to address the governance issues in the Scottish “game”.
HH
I texted a young Leicester daft pal to ask how the celebrations were going. Poor guy’s stuck up the rigs for two weeks. He’s a school mate of Mark Selby too. The city will be drunk dry by the time he gets off.
NORTH CYPRUS (FORMERLY BAKU) BHOY
Totally agree. What annoys me most is the thought that the Board may have been stringing the Res12 Four along. If for reasons which seemed good to the Board – and hopefully there will be no effort to stifle debate at this year’s AGM by Standard Orders machinations – as to why it could not proceed then be honest at least with the Res12 bhoys. The Res12 bhoys could be given info on a confidential, non-disclosure basis until the AGM.
Hope all is going well with you as the worldwide Celtic family is just that, a family. Hail, hail to you and yours.
AN TEACH SOLAIS
I’m fully behind the Res 12 Four, and I have nothing but admiration for their efforts.
I’d be gutted if it were to come out that the Board had been stringing them along, for whatever reason.
It seems to me the next few weeks are crucial for the future health of the Celtic Family (Supporters, Team, Staff, Boar, and all).
Thanks for your good wishes, and keep shining that light into the darkness.
All the very best to you & yours.
HH
Albert Kidd – Dundee v Hearts Radio Commentary 1986 – one for the Hibs … https://t.co/eluNJNabi8 < Glorious stuff. Tears & Snotters
This is good bhoys,commentary from David Francey,and I'm sure it's John Greig…..:))))
30 years ago today
Radio Shortbread looking back to Albert Kidd Day at 7pm,someone will be getting their Harry Potters…
Bada – thanks for posting that. Great memories of standing behind the goal listening to the radio for updates and bedlam breaking out when AK scored (twice). A rather pleaseant journey back to Rutherglen on the Vogue bus and a fair few jars….happy days!
All that expanded energy on “New club”…”they died”….”RIP Rangers”…. and then we find out it was US who took our eye off the ball as the Ibrox club ARE a miracle of science
http://www.telegraph.co.uk/science/2016/05/03/dead-could-be-brought-back-to-life-in-groundbreaking-project/
Hail Hail
Matt
AN TEACH SOLAIS on 3RD MAY 2016 6:24 PM
NORTH CYPRUS (FORMERLY BAKU) BHOY
Board’s stance on Res 12 will be determined by how many SBs are sold between now and AGM.
KB-HH
QUONNO
I thought that deadline for any submission of Res12 was soon and a long time prior to AGM.
Hence the need for any CQNer with influence at CP to alert the “suits” that the natives are restless and even a string of good results (PG) between now and November ain’t going to make the anger and disappointment dissipate.
HH
Managerial Candidates
Paul Lambert : No
Malkay McKay. : No
Alan Stubbs. : No
Paul Hartley : No
John Yogie Hughes. : No
Brendan Rodgers. : Yes
David Moyes. : Yes
Roy Keane. No
Nigel Pearson. : Yes
Roberto Di Mateo. : Yes
Neil Lennon. : Really.
Matt
I wiz brought back to life a few times
it learned me ?
‘A plate in the heid causes a bigger hole in the wall’
AN TEACH SOLAIS on 3RD MAY 2016 7:12 PM
QUONNO
I thought that deadline for any submission of Res12 was soon and a long time prior to AGM.
Hence the need for any CQNer with influence at CP to alert the “suits” that the natives are restless and even a string of good results (PG) between now and November ain’t going to make the anger and disappointment dissipate.
HH
I probably framed post badly. However, sale or lack of sale of SBs will heavily influence Board
McIntyre saying St Mirren lay down that day……hurting Hun
RUGGYGMAN on 3RD MAY 2016 7:17 PM
Managerial Candidates
Much work to be done. Whoever it is, the sooner the better.
!!BADA BING!! on 3RD MAY 2016 7:20 PM
McIntyre saying St Mirren lay down that day……hurting Hun
THEY would recognise the symptoms of folk lying down.
Are the board looking out with the obvious names ?
E.g. Martin Schmidt…..currently has FSV Mainz sitting 6th in Bundesliga.
Summa @5:56
My wee faither was one of those typical Glasgow guys who’d split his wage in half. Unfortunately, every other Thursday after getting his pay packet, he would head straight to Shawfield dugs and after losing his half, it would be a toss up to decide wether my mother and us we’re going to get our half. Mostly I would find my mother go through the indignity of having to call into his work on the Friday for a sub to keep us going till the next Thursday. Drink and gambling remains a terrible reminder to me and my sister. Unfortunately not everyone can just have a Wee bet or just have the one wee haulf.
I suppose this is the way the modern world of sponsorship works these days but for me, this Celtic board would sell their souls to the devil to make a quick buck for themselves. Easy money?? No for me Paul 67. You’ve let yourself down with this blog bud. Sorry to say
Eusebio Di Francesco
Brought Sassuolo up to Serie A, in 2014.
Has them consolidated in top 6 and competing against the Serie A big boys
BLUEGRASS CELT on 3RD MAY 2016 7:33 PM
Summa @5:56
I posted the other week that I had expressed reservations to Celtic about the club’s involvement in a previous gambling related venture.
The response was along the lines of ‘Everyone else is doing it’. A club like any other.
BLUEGRASS CELT
Good post, i fully agree.
This PLC would sell their own grandmothers for a profit.
No principles whatsoever.
And not a word to say about the cheating.
HH
HT & Minx: Chomhghairdeas libh agus ádh mór.
Eldiegobhoy: I don’t think I’ve met you but you are in my thoughts.
John James is having a go at CFC now, because he has been taken to the cleaners by his sources on the Ashley V King panto, level5 set him and Phil up for one almighty fall, they know about as much as what’s going on at Celtic Park, and the crumble dome as we do, it’s all kite flying and BS, tell me this, when was the last time any of the two of them broke ground on a big story? Bottom line, they are about as much in the know as the rest of us, it’s actually turning into amateur night, they’re making Jackson look like a journalist, and I never thought I’d see that day.
Lurking Huns GIRFUYs .
C’mon Bayern, 1974 is still firmly in my mind. Grrrrrr
BLUEGRASS CELT…
Sad to read that mate.
My cousin was gripped by the gambling bug, he ended up taking his own life due to it, he was only in his twenties, a gifted artist that threw it all away, literally. HH
I see that all 3 of Celtic’s remaining league games are live on Sky. TV company adopting a ‘just in case’ approach?
JJ website is written by a Rangers fan who dislikes Dave King and attempts to confirm gullible Celtic fans into believing that everything is pre-ordained for the establishment Govan outfit to wipe the floor with us , can be entertaining but riddled with factual inaccuracies , pure speculation and wishful thinking
New manager no idea
Ruggygman, Can’t help but agree with your thoughts on the manager. Let’s look forward, not back.
Caught radio shorties Albert Kidd day in the car on
the way home, great stuff.
I remember we where at at love St a few week’s before
and Paul McStay scored a last minute winner,we beat
Motherwell 2-0 on the Wednesday night before AK day,
I left Fir Park moaning like f##k that we never made more
in roads to the goal difference.
My recollection of the season was we were inconsistent
for a lot of it,but we won a last 8 games,no mean feat
back then.
The Battered Bunnet on 3rd May 2016 2:40 pm
Provided replica shirts in kids’ sizes remain without the sponsors’ logos, I can’t get terribly vexed over the issue.
The shirt represents an advertising medium, and used well delivers useful revenue. I hear the value of the new deal(s) is very useful indeed, sufficient to pay David Moyes an EPL salary and still be quids in.
Booze-wise, we’ve had Carling, Tennent’s and Magners on the shirt over the past decade or so, and we are sponsored by Scottish Leader whisky and (the marvellous) Eden Mill range of beers, gins and whiskies.
I’d rather we carried the logo of a more worthy brand on the shirt, Budwar for example, but being an appreciative user of assorted brewery products, try as I might I can’t get worked up into some morally-contrived outrage.
Best I can recommend for those exercised by the matter, is to crack open an ice cold St Andrews Blonde, put your feet up and relax. Failing which, a nice cup of tea.
Betting companies get a rum deal in my view, presented as some sort of latter-day highwaymen, taking the hard-earned money from the honest man, and depriving families of livelihood. Yet there is no conceptual difference between placing a bet on a sporting event and investing in the financial markets. Heck, outside of Scotland, the sporting event may be less rigged than the market, and the bookie doesn’t charge you a handling fee on your money when you place your bet.
I just don’t buy into the perception that gambling is bad but investing is respectable. It’s the same thing.
I’ve seen comments harking back to the days when we had a Car Manufacturer on the shirt, but no one has objected to the number of people killed each year by cars, or indeed, to the life-limiting pollution they cause. We might choose to drink a beer or place a bet, we might even choose to do both, and irresponsibly at that, but we cannot choose what our kids breath in as they walk to school.
Perhaps we should only carry the logos of wholesome brands, a Dairy company for example. What could be more wholesome than milk?
But then, we’d have to recognise the extraordinary impact on climate change caused by: a) Deforestation to create pasture; b) Methane and NOx gas emissions; and c) Slurry run-off polluting our water and coasts. [List of dairy enviro impacts is non-exhaustive].
OK, it’s all a little facetious, but that’s the point. If we accept the validity of commerce, it’s prerogative to make money, and partipate in it of our own volition – as consumers, employees and investors – all else being equal and within the Law, we don’t really have any authority to criticise one product or service from another.
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A view which resonates with mine.
Nothing has any meaning but the one we each individually choose to give it.
Mine on this issue is So What? We have free will for a reason, to chose what meaning we give life then see if experience tells us if its the real McCoy.
” So what” is a lot easier than battling cognitive dissonance (which happens if THEY get similar sponsors) or admitting my hypocrisy, where even there I take comfort in knowing I am anything but alone.
Just
back from a couple of days in saint Andrews.
Beyond the golf types its gotta be the poshest town in scotland and very wealthy.
I hadn’t studied before on the towns history with regard to the Reformation . quite horrible.
Ironically in some pub chat I would put the locals down as very local British
Off topic. Just found it a very different place to what I am used to.
Ruggyman
That’s the market I’d be shopping in but funny how the MSM narrative is setting us up for a blood and snotters, must be a Celtic man, know the limited SPFL (really !!) so that they can begin the dissension straight after the appointment is made.
I really wish our all our fans seen through this…
I’ll have a Ronny ‘plus’ version…
Loyal British I mean
Regarding Res 12 why doesn’t the official Celtic Supportere Assc not get involved and try to galvanise everyone to doing something about it and help the Bhoys on C Q N who have put a lot of work in and getting snubbed by the Board