Last week’s advert in the Tribune de Geneve was in English, despite the predominant local language being French. The primary target audience were Uefa representatives and functionaries, who are not drawn from the local Nyon catchment area, and will most likely speak English, with secondary target audiences in the UK. I hear both targets were reached.
There was a short-lived chat about which language to run with in Switzerland, but consensus was quickly reached that English was appropriate and sufficient. No translation was ever made.
Very much related to this subject…….
There was an incident when I was at school (many years ago). Two boys had exactly the same maths homework. This would have been fine had the work been correct, but the made exactly the same mistakes, so the teacher had sufficient proof to establish that he didn’t have two independently produced pieces of work.
The class lesson that day was, if you’re going to coordinate a response, you better get your facts right, or you’ll get caught.
Shortly after the Tribune de Geneve advert ran it was brought to my attention that some regularly-hostile-to-Celtic online loons were running with a line that an English advert had been sent to Switzerland and a French advert had been sent to an English newspaper by mistake.
This was fanciful, but not worthy of attention, because as you now know, there was never a French translation of the advert.
You can imagine my utter astonishment, therefore, that The Guardian claimed they didn’t run the advert because it was submitted to them in French, despite, as surely the world now knows, no French language version of the advert ever existing!
“If you’re going to coordinate a response, get your facts right.” It doesn’t look good, Guardian. It doesn’t look good at all. You’ve been caught in PR vice.
You know how PR works in Scottish football. Celtic and most clubs play with a straight bat: “This is the news relating to our games and events”, but there are clubs, personalities and organisations which are only tenable because of expensive and persuasive PR.
You remember the Poppy banner issue, which became news a full two days after a game, by which time PR could persuade journalists to run with a story which until then had no news value. You are only too familiar with some of the vacuous characters ushered into the game by newspapers demanding Lloyds Bank approve a takeover, while PR spun incredible lies about finance and probity.
The next time Celtic, or their manager, is vulnerable on a subject, look out for this Malign Influence. It battered Ronny Deila when he lost games, and recently went for Peter Lawwell.
My thanks to The Guardian advertising people, who confirmed to us this morning that the advert they received was in English. That’s the other thing about coordinating a Malign Influence, you need to get buy-in from a lot of people!
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Mats – I picked it because I’m on my phone and it happens to be fresh in my mind.
So you’ll accept that as things stand, the new bridge is scheduled to open in advance of the contracted completion date. It’s a straight yes or no.
BMCUW. 13.30.
Yes, taking a huff with each other, as they try to prove which one of the support is the most loyalist.
MOONBEAMS@1:10
Please grow up!
Blantyrekev,
I went to school with a guy who did a 3rd year presentation to the class on how to build a joint.
Level 5 seem to pick their clients. Not sure if Jack Irvine is still in charge there but Charlottes snippets had him heavily involved in more than just PR. There were communications re off shore accounts and aspersions that could be seen as relating to Leveson. Indeed Leveson is used by Irvine to stop anyone publishing Chatlotte material unless it suits him.
Dark dark places. The Masons will play a part given their code. You can guarantee Irvine knows more and holds info over people to impact change and make himself a few bob.
Remember Neil Lennon being snapped in an uncimpromising position? How did the press know where Neil would be?
All allegation on supposition so take it all with a pinch of salt.
Remember Neil Lennon being snapped in an uncimpromising position? How did the press know where Neil would be?
LUCKY CODY on 10TH JUNE 2016 1:02 PM
Paul67,
Disagree with you on Lawwell. I wanted him out before any media guy. He has completely failed and if worked for me he would have been sacked. As a CEO for a small business he has made multiple failures. I would sack him in a heartbeat today as he remains a control freak, tactical beancounter that made decisions and drove actions that systemically damaged the club.
I believe this has not reached media yet—-Lawwell will clash with Brendan as sure as night follows day. One will survive and I hope it’s not yer buddy.
Ps I am more than a Celtic fan than Lawwell as my financial input to Celtic with 3/4 season tickets over the years is offset by the £10M he has pilfered off the club as he ran it into the ground.
___________
Lawwell is a Celtic fan and is handsomely paid to work for the club. The two things aren’t mutually exclusive.
He could have made more money elsewhere (Arsenal in particular) but chose to stay. He told the board what he was offered by Arsenal and they made him a competitive offer and he stayed. Is he supposed to work for free?
The “control freak” comment and suggestion he will clash with Brendan Rodgers will clash with Peter I assume are related to the suggestion Peter Lawwell has signed players. This is an unfounded rumour that has no place in reality.
I don’t doubt that the he and the board have made error’s of judgement during his tenure at the club. Looking at the broader picture, I believe we have had enough stability to bring success.
Sandman,
Have you read any of the Charlotte fakes material on Irvine?
WEEMINGER@1:38
Have it your way – ’nuff said.
Over and out!
COLLIN STAM
Go on,admit it…
You love a good debate,doncha?
TIMALOY29@1:10
100% right on Lawwell – ‘hate campaign’ is an uninformed clique of irredeemable malcontents.
TIMALOY29-I replied to you last week,that your post saying Lawwell has absolutely nothing to do with signing players,not true.
Greenslade tries to make out that he has only been dragged into this storm in a Scottish tea-cup by some mystifying tweets.
But I think he gives himself away with his reference to Rangers having gone into ‘administration’. He getting a steer from someone who dare not use the word liquidation.
I have to laugh at the idea that Greenslade can hold others in the media to account on standards. This is the guy who wrote a gushing tribute to Robert Maxwell, the pension thief, after the ‘skipper’ keeled over the side of his yacht.
We can only hope Roy Greenslade has been told lies by on the level 5, if true,he doesn’t seem the type to print stuff that isn’t fully researched.
leftclicktic on 10th June 2016 1:13 pm
Can someone tweet Phil Macgiollabhain and ask him to put his old mucker Greenslade right on this.
I’ll go up now and chap on his door, although the rain has started so you’ll have to wait till it clears!
You are kidding yourself if you think Greenslade doesn’t know about Irvine
http://www.theguardian.com/media/greenslade/2013/jul/26/data-protection-rangers
Un named sources?
HarryM 1:47
It looks very much like somebody who knew about the advert in the Geneva newspaper has been in touch with somebody at the Guardian. Where else would they have got the French thing from?
I think the “why” is fairly easy to figure out.
The thing we don’t (yet!) know is the “who”……
Mats nae Nickers
Is that all you have?
No in depth rebuke of the corruption of Westminster?
Wait, did my reply not fit your agenda you stupid Hun muppet.
What a twat.
MWD
HARRYM
I think that was Joe Haines,titled
The Man Who Saved The Mirror
Difficult to find any reference of it on Wikipedia though,so happy to be corrected.
Greenslade did though have to apologise for allowing the story about Scargill using union funds of £75k to pay of the mortgages on properties belonging to him and two other officials.
He admitted that,as editor,he should have spiked it pending investigation.
Maybe he simply believes that gullible isn’t in the dictionary…
Paul 67.
Cmon now tell the truth,which one of the boys were you, the copier or the original with the wrong answers:-).
P.s cant believe its taken 3 pages before anyone ask you. :-)
Does this mean I should continue to be paranoid
Also where does this leave the Celtic supporting teachers amongst us !! (And before anyone thinks I’m anti teachers you have my utmost respect Mrs 67ECW was one for 25 years)
67ECW
Just got Romania and Austria in work sweep.
Counting the winnings already.
Kerching csc
HH
Winning Captains
Dia duit, did you get my message regarding the change of address for my t-shirt?
GM- I got Engerland and Norn Iron….I bet Austria at 40/1 and Thomas Muller top scorer
Steven Fletcher and Danny Graham freed by Sunderland,no thanks.
DAVIDOPOULOS
Ne pas me blâmer , blâmer google translate
;)))
” I got Engerland and Norn Iron”
Bada,
I thought you worked for yerself??
Something you’re not telling us? ;)
I’ve bet Spain. I think their lousy world cup will spring them back into finals action. Well…That’s the hope
HH
shall we all apply ?
————————————–
Digital Manager
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Scottish Football Association
Glasgow, United Kingdom
Posted 22 days ago1564 views
Apply on company websiteApply to Scottish Football Association on their websiteSaveSave job for Digital Manager at Scottish Football Association
Job description
The purpose of the role is to deliver a robust digital strategy with a business plan to ensure the goals of “Scotland United: A 2020 Vision” are delivered. Using a suite of analytical tools, provide the business with KPI’s and benchmarks for future digital and business success.
Duties include:
Work with the Head of Marketing and Digital and external agencies to maintain a Best of Breed website that becomes the Home of Scottish Football as well as a future case study for UEFA/FIFA.
Manage content of the website to ensure all pages are fresh and engaging.
In conjunction with the Head of Marketing and Digital, develop a social and digital marketing strategy to support all Scottish FA departments in ensuring delivery of “Scotland United: A 2020 Vision”
Devise syndication strategies to drive online traffic to the company website in order to support the organisations Brand Strategy, increase grassroots participation and aid sales and marketing plans as required
Liaise with external agencies to create engaging social graphics and video content.
Track conversion rates and make improvements to the website as appropriate
Develop and manage coordinated, inter-departmental digital marketing campaigns to maximise brand awareness and revenue generation
Utilising a range of techniques including paid search, SEO and PPC to increase revenue and public engagement
Contribute to the management of an effective MarComms calendar (weekly, monthly , quarterly) in order to ensure coordination of a planned approach to events and messaging. Update all digital activity into TeamWorks.
Oversee and control all social media channels including regional streams and Supporters Centre channels
Work with the Marketing Manager to create a strategy for all email marketing and manage the chosen delivery system.
Work with the Marketing Manager to implement a social media strategy to ensure a coordinated flow of communication which maximises engagement and potential revenue streams
Manage online brand and product campaigns to raise brand awareness in line with agreed plans
In line with UEFA recommendations, improve the usability, design, content and “conversion” of the company website in order to increase traffic to the website and potential revenue
Support internal Scottish FA departments with digital expertise and support to ensure delivery of organisational objectives
Whilst reporting in to the Head of Marketing and Digital, manage the planning and budgetary control of all digital marketing
Evaluate customer research, market conditions and competitor data to ensure the company remains ahead of market trends and implement new strategies where appropriate.
Review new technologies and keep the company at the forefront of developments in digital marketing
Manage the Digital team while working with the Marketing Manager to integrate the two teams as much as possible.
Any other reasonable duties as directed by the Head of Marketing and Digital
SS- just been added to Duties- run everything past Level 5..
GM- I fancy Germany but went for a bit of value with Austria,I watched some of their qualifiers,really good going forward,plenty of movement
SAINT STIVS SAYS SACK THE BOARD on 10TH JUNE 2016 2:31 PM
shall we all apply ?
That job cant be to difficult, you get all your instructions from Level 5
!!BADA BING!! on 10TH JUNE 2016 1:47 PM
TIMALOY29-I replied to you last week,that your post saying Lawwell has absolutely nothing to do with signing players,not true.
______
Says who?
Timaloy-you posted a couple of times recently saying Lawwell has absolutely nothing to do with signing players ,I replied that wasn’t true,and gave an example.
I find it strange to think that a journalist of Greenslade’s standing wouldn’t ask WHICH of the publisher’s terms and conditions it didn’t meet.
So, did he not ask?
Did he ask but they didn’t tell him?
Did they tell him but he didn’t think it was important enough to say?
Did they tell him but say he COULDN’T say?
His closing line of “personally I might have reached a different decision” would suggest he knows and disagrees.
Why therefore not say?
!!BADA BING!! on 10TH JUNE 2016 2:43 PM
What’s the example?
Interesting developments.
Sad to see Greenslade – who has been one of the few English journos interested in the scandals up here – appearing to regurgitate a malignant PR leak.
Phil is always singing his praises – wonder if he will upbraid him…
Big Bones 8867
Yes that’s sorted for you. Just sent you an email to confirm.
ITALIABHOY on 10TH JUNE 2016 2:50 PM
Is Greenslade not from Norn Iron?
winning captains on 10th June 2016 2:51 pm
Big Bones 8867
Yes that’s sorted for you. Just sent you an email to confirm.
Fear maith, thank you
MoonbeamsWD,
What’s the cancellation policy for a season ticket?