It doesn’t look good, Guardian. It doesn’t look good at all

1862

Last week’s advert in the Tribune de Geneve was in English, despite the predominant local language being French. The primary target audience were Uefa representatives and functionaries, who are not drawn from the local Nyon catchment area, and will most likely speak English, with secondary target audiences in the UK. I hear both targets were reached.

There was a short-lived chat about which language to run with in Switzerland, but consensus was quickly reached that English was appropriate and sufficient. No translation was ever made.

Very much related to this subject…….

There was an incident when I was at school (many years ago). Two boys had exactly the same maths homework. This would have been fine had the work been correct, but the made exactly the same mistakes, so the teacher had sufficient proof to establish that he didn’t have two independently produced pieces of work.

The class lesson that day was, if you’re going to coordinate a response, you better get your facts right, or you’ll get caught.

Shortly after the Tribune de Geneve advert ran it was brought to my attention that some regularly-hostile-to-Celtic online loons were running with a line that an English advert had been sent to Switzerland and a French advert had been sent to an English newspaper by mistake.

This was fanciful, but not worthy of attention, because as you now know, there was never a French translation of the advert.

You can imagine my utter astonishment, therefore, that The Guardian claimed they didn’t run the advert because it was submitted to them in French, despite, as surely the world now knows, no French language version of the advert ever existing!

“If you’re going to coordinate a response, get your facts right.” It doesn’t look good, Guardian. It doesn’t look good at all. You’ve been caught in PR vice.

You know how PR works in Scottish football. Celtic and most clubs play with a straight bat: “This is the news relating to our games and events”, but there are clubs, personalities and organisations which are only tenable because of expensive and persuasive PR.

You remember the Poppy banner issue, which became news a full two days after a game, by which time PR could persuade journalists to run with a story which until then had no news value. You are only too familiar with some of the vacuous characters ushered into the game by newspapers demanding Lloyds Bank approve a takeover, while PR spun incredible lies about finance and probity.

The next time Celtic, or their manager, is vulnerable on a subject, look out for this Malign Influence.  It battered Ronny Deila when he lost games, and recently went for Peter Lawwell.

My thanks to The Guardian advertising people, who confirmed to us this morning that the advert they received was in English. That’s the other thing about coordinating a Malign Influence, you need to get buy-in from a lot of people!

PERSISTENCETShirt3

Click Here for Comments >
Share.

About Author

1,862 Comments

  1. What is the Stars on

    Almore

     

    I would settle for a draw. But if we can beat Germany we can beat anyone. ….and of course if we can lose to Scotland we can lose to anyone.

     

    Sorry my celtic cousins I couldn’t resist. ..

  2. Stairheedrammy on

    NI fan dead in France, hope it wasn’t violence that caused it, you don’t go to the fitba to die.

  3. !!Bada Bing!! on

    STAIRHEEDRAMMY on 13TH JUNE 2016 8:56 AM

     

    NI fan dead in France, hope it wasn’t violence that caused it, you don’t go to the fitba to die.

     

     

    An accident seemingly,he fell from a walkway…..

  4. Jungle Jim Hot Smoked on

    ernie

     

    EVERY day is THE day, . Do keep up.

     

    Either that or it will be tomorrow.

     

     

    JJ

  5. Thoughts & Prayers to all who

     

    are close to the NI fan who has

     

    tragically died in France.

     

     

    I don’t have a lot of time for NI fans

     

    with all they’re bigotry and, the way

     

    that they’ve treated Celtic players

     

    down through the years.

     

     

    I remember when Gerry McNee used

     

    to refer to Windsor Park as a sectarian

     

    cess-pit that needed demolished.

     

     

    Having said all of that…..

     

    RIP to the NI fan who died.

  6. I would be delighted if we sign danny graham. I’ve always rated him. He’s a decent finisher and is a hell of a lot more mobile than steven fletcher. He did very well at Blackburn last year and they were desperate to hold onto him. He also did very well at Swansea when Rodgers was in charge.

  7. All the best to

     

    MO’N

     

    Roy

     

    and all republicans today.

     

    I’m sure that,

     

    Henrik

     

    Johan

     

    Magnus

     

    Michal

     

    will understand.

  8. SFTB

     

    _____

     

    I hope all is well with yer bhoy.

     

    As You said – always a worry.

     

    The worrier – CSC

     

    HH

  9. Jungle Jim Hot Smoked on

    The headline to this article made it seem as though Barton was demeaning our manager. Not quite the case.

     

    Also, I apologise to those who feel we should not promote anything from the MSSM. Mainly, I am also of such a mind but it genuinely does not annoy me now so I have an occasional look if something catches the eye .

     

     

    ” JOEY BARTON says Brendan Rodgers has won nothing and the pressure is all on Celtic and their new boss next term.

     

     

    The Rangers new boy kept up his mind games with a day two special ahead of his career in Glasgow.

     

     

    Barton stirred up the debate by insisting firstly Old Firm rival Scott Brown is not in his league as a player.

     

     

    Now the Ibrox capture has poked another stick in Celtic’s direction by pointing out Rodgers will have to break new ground at Parkhead and actually win some silverware as a boss.

     

    Rangers fans are excited by the signing of Joey Barton

     

    Barton said: “ Celtic are a great club and have had it their own way while Rangers have been out of the top flight. You expect Celtic to improve. They have brought Brendan Rodgers in and that’s a huge outlay for them.

     

    “They will be expected to kick on.

     

    “The only thing you have to quantify that with, and I’m not trying to stir the pot, is Brendan has never won a trophy.

     

    “He’s never won anything, so he is going to have to do stuff there that he hasn’t done before.”

     

    He added: “Brendan is a great manager, he is a great appointment and is good for Scottish football, but second for Celtic next year is nothing.

     

    “If Celtic finish second next year that is a bad season for them.

     

    “If Rangers go into the league and finish second, not that we want to, that will be seen as progress.

     

    “So the pressure is all on Celtic. Every bit of it.

     

    “They have to win the league, they have to get to the group stages of the Champions League.

     

    “I’m not going there to play second fiddle to anyone though.”

     

    Barton made his comments from Marseille during his ongoing stint on TalkSport radio as a Euros pundit. But the Scouser will be back early to start training at Ibrox.

     

    He added: “I officially start on July 1. I’ll come home, do some training and start focusing on getting Rangers back to the top of Scottish football.

     

    “Rangers have the most titles in world football and the club is going for its 55th title.”

     

     

    JJ

  10. BOBBY MURDOCH'S CURLED-UP WINKLEPICKERS on

    SCREEN73

     

     

    I largely agree with that,though Laudrup preferred Michu as the sole striker. What with that and a failure to settle at Sunderland he hasn’t had much game time in the last four years.

     

     

    That means he will be hungry to make up for lost time.

     

     

    Or woefully ring-rusty!

     

     

    Worth a punt? I’ll leave that answer to the expert,Mr Rodgers.

  11. Res12tance-Rebels….

     

    keep playing it cute….the Celtic Way.

     

    Oh and, don’t be ‘trust’ing the Celtic

     

    Hierarchy.

     

    Slithering serpents that they are.

     

    The Jungle started the ball rolling to

     

    get rid of the old board.

     

    Today’s jell n ice cream crowd are too

     

    easil knocked off the ball….imho.

     

    That’s……..a worry!

     

    ….oot-for-some-zzzz-before-the-fitba…..

  12. I know it has been a busy time on ole CQn gazeebo with various debates firing to the thro:

     

     

    Emperialism of British history and the Monarch

     

    Irish History

     

    The Euro’s

     

    Res12

     

    John James

     

    Phil Mac & Warburton

     

    Footy fan violence

     

    Death of young NI fan

     

     

    Find itr amazing though there has been no comment that I have seen (maybe I missed it) re. shooting in Orlando. Is it because they was Gay?

     

     

    Is terrorism ok if it is against the Gay community? Are the lives of the gay community less worthy of comment than the lives of seemingly hetrosexual deaths and murder?

     

     

    Wee bitty strange in my view the lack of comment given previous realms of comment on similar atrocities enacted around the world and in Europe.

     

     

    50+ lives lost.

     

     

    Surely that is worth some comment and empathy as much as the lives of those young concert goers in Paris.

     

     

    thoughts and prayers to all the families who lost someone and also to the young NI lads family.

     

     

    MWD

  13. thetimreaper on

    Joey Barton, Scott Brown is in the same league as you. It’s the SPFL.

     

     

    Ps. Hope Sevco have no friendlies in the USA, the thug was refused entry last time.

  14. thetimreaper on

    The more you think about it, why would Celtic make a public statement about RES12 at this time. We are in the midst of a feel good period. Do the legal stuff behind the scenes, send it off to UEFA and wait for the proverbial to hit the fan. Speaking just now would play into the sticky buns hands.

  15. Jungle Jim Hot Smoked on

    DOT WATCH!!!

     

     

    The DOTS have now dipped below the 100 mark.

     

    The downside that is that Celtic plc could feel justified in behaving as though Res 12 means very little to the vast majority of our supporters. Likewise with a failure to tackle the `same club` myth.

     

     

    JJ

  16. Phyllis Dietrichson on

    Jungle Jim – presumably in that interview, when Joey Barton said “The only thing you have to quantify that with” he actually meant to say “The only thing you have to qualify that with”.

     

     

    So he was trying to be intellectual but is in fact a bit of a knob.

  17. Jungle Jim Hot Smoked on

    PD

     

    Joey, quite admirably, perhaps, is trying to improve his vocabulary but does not always get it right. I recently heard him say that a team`s performance was quite ` pedantic`. I think he meant `pedestrian`.

     

    I suppose a case could be made for `pedantic` but I am sure that was not what Joey meant.

     

     

    JJ

     

    PS I am aware of the irony in my comment ( and in this PS and in…. ad infinitum) 0:-)

  18. BOBBY MURDOCH'S CURLED-UP WINKLEPICKERS on

    MOONBEAMS

     

     

    There were various comments about it yesterday. The news broke around breakfast time here,initial reports estimated around six deaths plus many injured.

     

     

    No mention then of the hostage situation.

     

     

    Just another day in downtown America…

     

     

    By lunchtime,the death tally was being reported as around twenty. It was only about 3 or 4pm here that the full scale was reported.

     

     

    Meantime,as I say,there were various posts about it.

     

     

    It was only later that the LGBT aspect became known. I genuinely doubt that the lack of comment on here was due to what you suggest,more that the enormity of it was absent from official reports.

     

     

    Either way,there is little doubt that atrocities like this are far too common. We even forget quickly the horrific treatment of Yazidi women and children,the 200 girls kidnapped-to what effect?-in Nigeria,mass murder in Central America by drug cartels,in Kenya by political insurgents,the list is endless.

     

     

    I’m beginning to think that many of us are so sickened now with the frequency of such events that we now no longer want to read about them. Like a two-year-old playing hide-and-seek,close your eyes and that’ll work.

     

     

    No,mate. The sexual orientation of the victims had nothing to do with the reduced level of comment. IMO at least.

     

     

    We are just sick of being sickened,and sick of being helpless in the face of it.

     

     

    R I P all who die needlessly for no reason other than a stranger’s desire for self-gratification.

  19. JUNGLEJIMHOTSMOKED@9:54

     

     

    Fact is that Res12 does mean little to the vast majority of supporters and has had no bearing whatsoever on our sell-our of season tickets.

     

     

    That is not to say that the principle behind Res 12 is unimportant.

     

     

    Celtic fans have shown that the most important thing they can do is support the club moving forward – unrest on internet sites and calls to boycott season tickets have fallen on deaf ears.

     

     

    There will always be ‘noises off’ in blogs and the like, however they represent the views of only a small, if noisy, minority.

  20. Jungle Jim Hot Smoked on

    Mats

     

    Agreed but I would change ` a small, if noisy, minority.` to ` a small , informed minority`.

     

    JJ

  21. Moonbeams I would say that many are thinking about the fifty innocents murdered by a deranged coward and the more than fifty injured and all the friends and families of the victims. Been thinking of this all day. Don’t know what to say. Intolerance is evil. Many religious people are intolerant in my observations. Sad day. Most humans are not haters. That gives me hope.

  22. GlassTwoThirdsFull on

    JOEY BARTON says Brendan Rodgers has won nothing

     

    ———-

     

    Unlike Joey Barton of course, whose house is so full of medals he trips over them…….

  23. Rowley Birkin QC on

    Dot watch update, Looks like around 60 green dots on season ticket stadium map. Amazing!

  24. Mats Nilloc/Alfie Noakes/horrid henry/mr pastry

     

     

    Fake socialist

     

    Fake unionist

     

    Fake Celtic fan

     

     

    Multimonikered fake

     

     

    A scroll by from someone posting who cant define themselves never mind what is best for our club

     

     

    Enjoy smiling at this post

     

    Along with you hunscum

     

    Shitetalkers at level5

     

    Vermin

  25. BOBBY MURDOCH'S CURLED-UP WINKLEPICKERS on

    MOONBEAMS

     

     

    Time was,every murder was front-page news.

     

     

    Now,most are footnotes on the inside pages.

     

     

    I think that we are slowly following that route with all kinds of atrocities. When they become commonplace they are no longer “news”.

     

     

    Says a lot about civilisation,eh?

  26. Mon bigging up Zlatan , one of the best in the world.

     

    Not sure he was so complimentary when he played alongside Henrik for Sweden

  27. JJHS

     

     

    You asked for some info about Sevco’s conditional membership for the Brechin game back in 2012, but after I’d tried to help, I noticed you’d ‘Cheerio’d ‘ us all!!

     

     

    Page 15 of this article if you’re still looking.

     

     

    Hope you didn’t let the deluded Sevçonians off the hook!

  28. Martin O’Neill has a great record in Cup competition ie with Celtic in Scotland and getting to a Europoean final and a couple of League Cup wins with Leicester, I fancy he will do well in to-night’s match and in these Euros.

  29. Jungle Jim Hot Smoked on

    Beatbhoy

     

    I did see your posts later but you were not on at the time to enable me to offer thanks. So, let me thank you now. Very decent of you,

     

    JJ