It doesn’t look good, Guardian. It doesn’t look good at all

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Last week’s advert in the Tribune de Geneve was in English, despite the predominant local language being French. The primary target audience were Uefa representatives and functionaries, who are not drawn from the local Nyon catchment area, and will most likely speak English, with secondary target audiences in the UK. I hear both targets were reached.

There was a short-lived chat about which language to run with in Switzerland, but consensus was quickly reached that English was appropriate and sufficient. No translation was ever made.

Very much related to this subject…….

There was an incident when I was at school (many years ago). Two boys had exactly the same maths homework. This would have been fine had the work been correct, but the made exactly the same mistakes, so the teacher had sufficient proof to establish that he didn’t have two independently produced pieces of work.

The class lesson that day was, if you’re going to coordinate a response, you better get your facts right, or you’ll get caught.

Shortly after the Tribune de Geneve advert ran it was brought to my attention that some regularly-hostile-to-Celtic online loons were running with a line that an English advert had been sent to Switzerland and a French advert had been sent to an English newspaper by mistake.

This was fanciful, but not worthy of attention, because as you now know, there was never a French translation of the advert.

You can imagine my utter astonishment, therefore, that The Guardian claimed they didn’t run the advert because it was submitted to them in French, despite, as surely the world now knows, no French language version of the advert ever existing!

“If you’re going to coordinate a response, get your facts right.” It doesn’t look good, Guardian. It doesn’t look good at all. You’ve been caught in PR vice.

You know how PR works in Scottish football. Celtic and most clubs play with a straight bat: “This is the news relating to our games and events”, but there are clubs, personalities and organisations which are only tenable because of expensive and persuasive PR.

You remember the Poppy banner issue, which became news a full two days after a game, by which time PR could persuade journalists to run with a story which until then had no news value. You are only too familiar with some of the vacuous characters ushered into the game by newspapers demanding Lloyds Bank approve a takeover, while PR spun incredible lies about finance and probity.

The next time Celtic, or their manager, is vulnerable on a subject, look out for this Malign Influence.  It battered Ronny Deila when he lost games, and recently went for Peter Lawwell.

My thanks to The Guardian advertising people, who confirmed to us this morning that the advert they received was in English. That’s the other thing about coordinating a Malign Influence, you need to get buy-in from a lot of people!

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1,862 Comments

  1. In third place….

     

     

    Access denied, as a goalkeeping “clown” defies a Wembley barrage, Norman forgets to bite legs, and “Shilts” goes down like a sack of coal at the winning goal, as Poland qualify for the 1974 World Cup.

  2. Gerryfaethebrig on

    Sandman

     

     

    Just put a couple of shillings on Lewandowski 2+ goals at 6/1….. I might have just marked him out of the game !

     

     

    Get Niall McGinn on …… Michael McGovern & Niall are my Celtic interest

  3. Runner-up. . .

     

     

    Out at the QF stage in the white heat of the Azteca, Me-hee-ko ’86, to the greatest goal ever scored by possibly the greatest player who ever punched a ball. (Well, Shilts could have punched it anaw, and he was much taller!).

  4. And the Winner is. . .

     

     

    Coleman unable to do his job, and actually, y’know, commentate, as wee Gertie Muller, in extra time, hangs in mid-air to volley home the third West Germania goal without reply to overcome a 2 goal deficit in the 1970 World Cup Quarter-final.

     

     

    Eventually, David managed to vomit out the word ‘Goal’, but his team was home by then.

  5. BOBBY MURDOCH'S CURLED-UP WINKLEPICKERS on

    JUDE2005

     

     

    Not sure it will work as I don’t know why yer Lappy is slow.

     

     

    But try resetting to a previous date,maybe a month or so before you noticed the problem.

  6. BMCUW

     

     

    Ma wee brar worked in London for years.

     

     

    I visited regularly before he went furher afield, and his English mates gave out plenty about Scotland ‘can’t get out the group’ failures, so weren’t surprised when we imposed a ‘penalty’ on their ’90s disappointments.

     

     

    Didn’t stop the beers tasting good, As I recall!

  7. Nye Bevans' rebel soldier on

    BOURNESOUPRECIPE on 12TH JUNE 2016 5:46 PM

     

    There are more Polish people out n about on Leith than Hibees.

     

     

     

    LiveFromLeithforCQN CSC

     

    _______________________________________________________________

     

    The Hibees are all in front of the telly listening to NFL.

  8. 67Heaven .. CHALLENGING THE LIE ..I am wee Oscar...... Ipox belongs to the creditors on

    Poland score … HH

  9. STARRYPLOUGH@6:04

     

     

    Agree NI are better than Scotland because they qualified.

     

     

    I don’t doubt their endeavour and application and wish them well, however stand by my original comment.

  10. It had to happen. NI look toothless but I want them to draw for my coupon and there are a few good lads in their side. The wee boy Ferguson looks like the boy who watches my car at Celtic Park.

  11. Nye Bevans' rebel soldier on

    NI have worked there erse’s off,think the Poles

     

    will pick them off in the last 20.

  12. Gerryfaethebrig on

    Conor Washington or Niall McGinn ?

     

     

    Quite like Michael O’Neill, but who is kidding who……

     

     

    Niall would have finished that

  13. i'vehadtochangemyname on

    you gotta hand it to Poland – they kept trying to go past a player, find a pass and move into space

     

     

     

    some very good defensive performances for NI

     

     

    I can never remember the name of our player lafferthug made that lunge at

  14. Nye Bevans' rebel soldier on

    FT 1-0 Poland,a game with little quality.

     

     

    Will catch the German game in the bedroom.

     

     

    Goodnight Timland.

  15. That Lewandowski – backed him for 3 – looks pish. We should try and get him on the cheap…

  16. ivehadtochangemyname

     

    It was Andreas Hinkel just an average above the knee tackle that Steve Conroy declined to red card him , TM turned away as im sure he thought he had broken AH’s femur