It doesn’t look good, Guardian. It doesn’t look good at all

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Last week’s advert in the Tribune de Geneve was in English, despite the predominant local language being French. The primary target audience were Uefa representatives and functionaries, who are not drawn from the local Nyon catchment area, and will most likely speak English, with secondary target audiences in the UK. I hear both targets were reached.

There was a short-lived chat about which language to run with in Switzerland, but consensus was quickly reached that English was appropriate and sufficient. No translation was ever made.

Very much related to this subject…….

There was an incident when I was at school (many years ago). Two boys had exactly the same maths homework. This would have been fine had the work been correct, but the made exactly the same mistakes, so the teacher had sufficient proof to establish that he didn’t have two independently produced pieces of work.

The class lesson that day was, if you’re going to coordinate a response, you better get your facts right, or you’ll get caught.

Shortly after the Tribune de Geneve advert ran it was brought to my attention that some regularly-hostile-to-Celtic online loons were running with a line that an English advert had been sent to Switzerland and a French advert had been sent to an English newspaper by mistake.

This was fanciful, but not worthy of attention, because as you now know, there was never a French translation of the advert.

You can imagine my utter astonishment, therefore, that The Guardian claimed they didn’t run the advert because it was submitted to them in French, despite, as surely the world now knows, no French language version of the advert ever existing!

“If you’re going to coordinate a response, get your facts right.” It doesn’t look good, Guardian. It doesn’t look good at all. You’ve been caught in PR vice.

You know how PR works in Scottish football. Celtic and most clubs play with a straight bat: “This is the news relating to our games and events”, but there are clubs, personalities and organisations which are only tenable because of expensive and persuasive PR.

You remember the Poppy banner issue, which became news a full two days after a game, by which time PR could persuade journalists to run with a story which until then had no news value. You are only too familiar with some of the vacuous characters ushered into the game by newspapers demanding Lloyds Bank approve a takeover, while PR spun incredible lies about finance and probity.

The next time Celtic, or their manager, is vulnerable on a subject, look out for this Malign Influence.  It battered Ronny Deila when he lost games, and recently went for Peter Lawwell.

My thanks to The Guardian advertising people, who confirmed to us this morning that the advert they received was in English. That’s the other thing about coordinating a Malign Influence, you need to get buy-in from a lot of people!

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1,862 Comments

  1. Nye Bevans' rebel soldier on

    Croatia get over the line,shouldn’t have been so tight

     

    at the end,they have some individual talent and will

     

    be no pushovers for anyone.

  2. AuroraBorealis79 on

    In regard to the Rioting in Marseille all I have heard is that the Russians & the English face sanctions. How about the French & UEFA themselves should also face sanctions for for Hosting such an appallingly unsafe Tournament.

     

     

    Also noticed some French Police dressed as casuals in scenes reminiscent from Amsterdam.

     

     

    Revenge for Platini?

  3. BOBBY MURDOCH'S CURLED-UP WINKLEPICKERS on

    SIPSINI

     

     

    Your ‘bet the favourite 1-0 or 2-1’ strategy is a cracker!

  4. QUONNO on 12TH JUNE 2016 12:31 PM

     

    Bit of chat earlier about monarchy.

     

     

    Willie Hamilton MP summed it up fifty years ago when he described the duke of Edinburgh as the biggest Social Security Scrounger in the country.

     

     

    Worth remembering that the Duke was never backward at telling the lower orders how to raise their kids.

     

     

    *or how many tae have as well as telling the working class tae get their finger oot.

  5. Nye Bevans' rebel soldier on

    Uefa threatening to throw out England and Russia

     

    if further fan? trouble……….no, me neither!!!!

  6. BMCUWP…

     

     

    I’m not a betting man, just thought the logic of letting the experts do the sums and I would use their accumulated knowledge to pick my scores was the easy option ;)

     

     

    How did your session go yesterday?

  7. UEFA threatening to kick out England due to their charming fans defending themselves against provocation.

     

     

    Soon they’ll be accused of being more anti-English than CQN!

     

     

    :))

  8. Looking forward to playing ‘Good Guy, Good Guy, Wank…’ along the NI lineup while the Bigot’s Dirge soils the air.

  9. BADA BING!! on 12TH JUNE 2016 4:24 PM

     

    A rumour Warbiola’s knocked back a new contract

     

     

    Was in one of the Sunday rags this morning. Knocked back contract but staying.

     

    Obviously his attempts at finding a new job down south not going well.

  10. Nye Bevans' rebel soldier on

    !!BADA BING!!…….he’s no daft,waiting for a better

     

    offer from anywhere.

  11. Gerryfaethebrig on

    MON & Roy Keane….cracking wee interview, they hit off each other well, Keano’s quote

     

     

    “Control the bloody ball, if you lose it run back” ….. That coaching lark is a dawdle, by the way I agree with Roy, if nothing else at least run until you can’t run any more

     

     

    Also enjoying Billic on the panel……

  12. clogher celt on

    WITs,

     

     

    I don’t know if he actually said that?

     

     

    Was it O’Connell?

     

     

    He was always good or quote though ‘Publish and be damned.’

     

     

    ‘The expression “scum of the earth” uttered by Arthur Wellesley, Duke of Wellington, has become etched in history as a great commander’s miserable opinion of his men. In a letter to Henry, Third Earl Bathurst, from Huarte Spain, on 2 July, 1813, Wellington wrote, “we have in the service the scum of the Earth as common soldiers.”

     

     

    Till later

  13. GlassTwoThirdsFull on

    Tallybhoy on 12th June 2016 3:32 pm

     

     

     

    Those Ladbrokes ads with the fat useless gardener and that other gibbering eejit are truly cringeworthy.

     

    ———-

     

    They’ll probably stop when he gets one of those jobs in the English Championship he’s been going for. Pipped at the post a couple of times. Only a matter of time before he gets one…….

  14. Tricoloured Ribbon on

    M1K3Y89

     

    12 Jun 2016, 02:55 PM

     

    Not from usual source.

     

     

    Danny Graham to sign next week

     

     

    Edit – this is coming from my mate, who has a mate in Newcastle and his cousin goes with Danny Graham’s sister. Reliable :lol:

     

     

    …….

     

    Above posted on KDS from someone who’s had definite spot-on info in the past.

     

    I hope he’s wrong with this though..

  15. BOBBY MURDOCH'S CURLED-UP WINKLEPICKERS on

    SIPSINI

     

     

    Well,it works. It won’t now,of course. I’ve jinxed it,so apologies in advance.

     

     

    Yesterday wasn’t really a session,more of a gentle quiet catch-up wi my bestie and his missus.

     

     

    Lubricated by half-a-dozen Magners during the first match,same of Guinness during the second-in the pub,where we only went for a meal,honest!-and rounded off with a nice wee Aberlour 10 and some ACGR finest.

     

     

    Actually,that was a session even if it didnae seem like one at the time!

     

     

    Aye,it went well. It always has done when we meet up.

  16. BOBBY MURDOCH'S CURLED-UP WINKLEPICKERS on

    GLASSTWOTHIRDSFULL

     

     

    Sally works for a bookie. He should know how successful being second all the time is.

  17. Gerryfaethebrig on

    Gary67

     

     

    We were linked with Norwood a few years back, once the Liverpool manager goes back to Dortmund shopping, wee Joe Allen might be surplus to requirements and will be reunited with Brendan

     

     

    Joe Allen & Broony in the engine room

  18. BOBBY MURDOCH'S CURLED-UP WINKLEPICKERS on

    BEATBHOY

     

     

    Indeed.

     

     

    Branding it as racism undermines a genuine concern.

     

     

    In well over 20 years of living in England,only one person has had a go at me for being Scottish-in a pub in Sutton for hoping Rob Andrew would miss a kick.

     

     

    Having said that,there’s a fair few have enquired whether,after all this time,I might try learning the language!

     

     

    Strangely,they always understand the sweary words in my retort.

  19. In fifth place. . .

     

     

    Southgate’s pass back in the semi-final shoot-out v Germania in Euro ’96.

     

     

    “it’s coming home. . “. Oh no it isn’t!

  20. Nye Bevans' rebel soldier on

    Norwood and Graham,no thank’s,the Celtic support

     

    deserve better,were heading to a sell out at CP,the

     

    high heid yons need tae get the fingers oot and back

     

    oor new gaffer.

  21. Gerryfraethebrig

     

     

    Liverpool want £10m for Allen, Swansea will pay that, he stays in epl.

     

    Norwood is decent, seen him quite a lot when he was at Huddersfield

  22. Tricoloured Ribbon on

    GORDON_J on 12TH JUNE 2016 4:57 PM

     

    A fair few of the Norn Iron players not singing their national anthem there …

     

     

    5 Tims in the team..I think!

  23. In fourth place. . .

     

     

    “Psycho” psyched out in penalty shoot-out, Italian ’90 semi-finals v the not-long -to -go West Germania, as a very average Ar-hen-teena side await in the final.

  24. Gerryfaethebrig on

    Gary67

     

     

    Surely wee Joe wants trophies he must be minted….. I know we can’t compete on the wages but stranger things have happened, I for one didn’t think Brendan would have came up here, and players like managers that play them, wee Joe might fancy a wee crack at the CL (when we get there)