It doesn’t look good, Guardian. It doesn’t look good at all

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Last week’s advert in the Tribune de Geneve was in English, despite the predominant local language being French. The primary target audience were Uefa representatives and functionaries, who are not drawn from the local Nyon catchment area, and will most likely speak English, with secondary target audiences in the UK. I hear both targets were reached.

There was a short-lived chat about which language to run with in Switzerland, but consensus was quickly reached that English was appropriate and sufficient. No translation was ever made.

Very much related to this subject…….

There was an incident when I was at school (many years ago). Two boys had exactly the same maths homework. This would have been fine had the work been correct, but the made exactly the same mistakes, so the teacher had sufficient proof to establish that he didn’t have two independently produced pieces of work.

The class lesson that day was, if you’re going to coordinate a response, you better get your facts right, or you’ll get caught.

Shortly after the Tribune de Geneve advert ran it was brought to my attention that some regularly-hostile-to-Celtic online loons were running with a line that an English advert had been sent to Switzerland and a French advert had been sent to an English newspaper by mistake.

This was fanciful, but not worthy of attention, because as you now know, there was never a French translation of the advert.

You can imagine my utter astonishment, therefore, that The Guardian claimed they didn’t run the advert because it was submitted to them in French, despite, as surely the world now knows, no French language version of the advert ever existing!

“If you’re going to coordinate a response, get your facts right.” It doesn’t look good, Guardian. It doesn’t look good at all. You’ve been caught in PR vice.

You know how PR works in Scottish football. Celtic and most clubs play with a straight bat: “This is the news relating to our games and events”, but there are clubs, personalities and organisations which are only tenable because of expensive and persuasive PR.

You remember the Poppy banner issue, which became news a full two days after a game, by which time PR could persuade journalists to run with a story which until then had no news value. You are only too familiar with some of the vacuous characters ushered into the game by newspapers demanding Lloyds Bank approve a takeover, while PR spun incredible lies about finance and probity.

The next time Celtic, or their manager, is vulnerable on a subject, look out for this Malign Influence.  It battered Ronny Deila when he lost games, and recently went for Peter Lawwell.

My thanks to The Guardian advertising people, who confirmed to us this morning that the advert they received was in English. That’s the other thing about coordinating a Malign Influence, you need to get buy-in from a lot of people!

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1,862 Comments

  1. Dessybhoy Hinkel it was, probably one the worst tackles I have witnessed, don’t think he was even booked, should have been jailed. H H Hebcelt

  2. Dreadful,game, switched it off after Poland scored, another coupon done in!

     

    Will have to pack this in. Normally first games are draw bankers however with this daft extra round it means that teams with three points after one game are virtually guaranteed to go through. Playing havoc with the normal group dynamics, and my pocket money.

  3. I am a bit out of touch but has Israel responded to the atrocity in the Tel Aviv cafe and has it been proven to be Hamas…….??

     

     

    HH

  4. Gary Lineker – ‘We’ll be back soon with Germany – they haven’t won a tournament for two years…’

     

     

    Credit where it’s due, lol.

  5. Gerryfaethebrig on

    Jmccormick

     

     

    Ma works sheet I stuck to 1-0s, with real money am betting both to score and win & Lewandowski 2+ goals……. As my mother always said “a fool and their money are easily parted”

     

     

    That was pretty poor but think the tourney so far is quite enjoyable

  6. Hebcelt

     

    I think that was the same game he Conroy disallowed Fortunes goal , he announced his resignation soon after, he is a medical doctor so dont think bias comes into it, maybe too much for him on the day, whatever the decisions were very strange.

  7. Delaneys Dunky on

    Well done Polska!

     

    Deserved victory against a boring outfit playing for a draw.

     

    Young Kapustka looks a great player.

  8. i'vehadtochangemyname on

    Dessybhoy – that’s it – I always get that tackle and the one on JF mixed up – was it healy ?- a shocking assault – I think he got a parking ticket for it

  9. GFTB

     

     

     

    I at least had the excuse yesterday of being on the outside of some Budvar and Pinot Grigio. Today’s betting was down to me just being a shite pundit.

     

    Still fancy my wee wager on Christiano for top scorer though, mind you I should bet on him getting injured as a fall back option.

  10. Rowley Birkin QC on

    Why are Germany team allowed those 4 stars on their shirts? Surely, some of those stars relate to wins by the now liquidated West Germany!

  11. Gerryfaethebrig on

    Jmccormick

     

     

    I have a wee sneaky feeling for Portugal, they have been playing well without Cristiano, I actually think he plays more as a team player at international level, by the way I fancy France, Germany & Belgium, covering all bases, still find it refreshing watching football with no emotional attachment, enjoy the tourney and good luck

  12. Celticrollercoaster supporting Shay,our bhoy wonder along the way on

    Good Evening Bhoys & Ghirls

     

     

    Up in the land of Nessie next couple of days. Ireland game on tomorrow night at 5pm, so if any Highland CQNers lurking and fancy a few beers watching the Green Army, give me a shout on cqnpredictor@gmail.com

     

     

    HH

     

     

    CRC

  13. Anyone having any trouble with the blog?,

     

    ever since I got a new laptop a couple of weeks ago

     

    the blog is difficult to load and scroll through,

     

    and it takes forever to type a post with letters constantly missing,

     

    all other web pages are ok

  14. Celticrollercoaster supporting Shay,our bhoy wonder along the way on

    GORDYBHOY64 on 12TH JUNE 2016 8:10 PM

     

     

    Yep been having same issue and thought it was a crappy laptop purchase.

     

     

    Seems ok at moment, but I have moved from edge to chrome browser

     

     

    HH

     

     

    CRC

  15. I reckon the browser must have something to do with it, I had the same problem till I changed to Firefox, was with chrome, been fine since, touch wood.

  16. Celticrollercoaster supporting Shay,our bhoy wonder along the way on

    Gordybhoy64

     

     

    Reckon plc board have had same issue and why no Res12 statement :-)

     

     

    HH

     

     

    CRC

  17. Ukraine know the Germans are a far superior team, and they know that if they sit off them they will get destroyed, so fair play to them for giving it a go, just wish other teams would do the same.

  18. Aye me too, also having occassional problems with the blog.

     

     

    Brand new laptop purchased about a month ago.

     

     

    HH!!

  19. thetimreaper on

    Have watched some midfield players of the highest quality today, Modric, Rakitic, Kroos, Krychowiak. Straight out of the Callum McGregor school of midfield play.

  20. Fowler Birkin QC

     

     

    Germany weren’t liquidated ,they took over East Germany.

     

     

    TT

  21. Cheers for the replies Bhoys,once I get someone who knows what they are doing ill

     

    change browsers,on this Microsoft edge thing just now

  22. GlassTwoThirdsFull on

    TheTimReaper

     

    Callum’s gonna be a good un. Head up, move the ball quickly (usually forward), follow it forward.

     

    Not quite Kroos level. Yet :-)

  23. The Fuhrer Angela Merkel is an East German.

     

     

    HH!!

     

     

    Hail hail as opposed to heil heil!

  24. New laptops/PCs are at their worst when they are first purchased. They will be preloaded with so much guff from the manufacturer and even the shop you bought it from.

     

     

    Get someone who knows what they are doing to wipe the laptop/pc and reinstall windows.

  25. Just had a wee look at the green dots situation, there are only two sections still available, 411(20) and 416(79)with around 100 green dotes.

     

     

    Better hurry if you haven’t got one yet.

  26. GlassTwoThirdsFull on

    There’s a few keepers who could watch how that Ukrainian guy pushes the ball out wide after he makes a save.