New Balance for Celtic

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New Balance take over from Nike this summer as Celtic’s official kit partner and main sponsor.  The US sportswear firm have along heritage in technical products, like running shoes, with less of a legacy in the leisurewear market than the likes of Nike, but this move, as well as a recent deal to partner Liverpool, indicates a strong commitment to become a major player in the football marketplace.

Both the Celtic and Liverpool contracts have been advertised as potentially record deals for the respective clubs, although each club declined to put a figure on the value, or the contract period in their official statements.  It’s likely that a significant part of the contract fee will depend on Champions League qualification.

Unconfirmed reports put the size of the deal at £29m, cash that other clubs have securitised off to a retailer.

Last call today for CQN11 St Patrick’s Dinner, which takes place next Friday, 13 March, at the Kerrydale Suite.  After the dinner we have a Q&A with Packy Bonnar, Tommy Coyne, Joe Miller and Tom Boyd.  We have Archie Macpherson speaking about Jock Stein on the 50th anniversary of him becoming manager, and song from Patricia Ferns.

The object of the night is to raise money to build another school kitchen for Mary’s Meals in Malawi.  Kris Commons’ partner, Lisa Hague, will also join us.  She will be auctioning an incredible prize of a signed Ronny Deila jersey, signed Kris Commons boots and match hospitality in the Players’ Lounge for the Marie Curie Hospice in Glasgow.

Tickets will be posted out over the next few days, email me if you’re still looking, celticquicknews@gmail.com we’re closing the book tomorrow.

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  1. Thursday 5th

     

    The Welfare sent for me today to inform me of my father being taken ill to hospital. Tried to get me to crawl for a special visit with my family. I was distressed about my father’s illness but relieved that he has been released from hospital. No matter what, I must continue.

     

    I had a threatening toothache today which worried me, but it is gone now.

     

    I’ve read Atkins’ statement in the Commons, Mar dheá! (Atkins pledged that the British government would not budge an inch on its intransigent position.) It does not annoy me because my mind was prepared for such things and I know I can expect more of such, right to the bitter end.

     

    I came across some verse in Kipling’s short stories; the extracts of verses before the stories are quite good. The one that I thought very good went like this:

     

    The earth gave up her dead that tide,

     

    Into our camp he came,

     

    And said his say, and went his way,

     

    And left our hearts aflame.

     

    Keep tally on the gun butt score,

     

    The vengeance we must take,

     

    When God shall bring full reckoning,

     

    For our dead comrade’s sake.

     

    ‘I hope not,’ said I to myself. But that hope was not even a hope, but a mere figure of speech. I have hope, indeed. All men must have hope and never lose heart. But my hope lies in the ultimate victory for my poor people. Is there any hope greater than that?

     

    I’m saying prayers — crawler! (and a last minute one, some would say). But I believe in God, and I’ll be presumptuous and say he and I are getting on well this weather.

     

    I can ignore the presence of food staring me straight in the face all the time. But I have this desire for brown wholemeal bread, butter, Dutch cheese and honey. Ha!! It is not damaging me, because, I think, ‘Well, human food can never keep a man alive forever,’ and I console myself with the fact that I’ll get a great feed up above (if I’m worthy).

     

    But then I’m struck by this awful thought that they don’t eat food up there. But if there’s something better than brown wholemeal bread, cheese and honey, etcetera, then it can’t be bad.

     

    The March winds are getting angry tonight, which reminds me that I’m twenty-seven on Monday. I must go, the road is just beginning, and tomorrow is another day. I am now 62 kgs and, in general, mentally and physically, I feel very good.

  2. Careful With That Tax, Moonbeams on

    Nigel Dodds .. You can kiss my fat hairy Scottish Aristotle !

  3. bournesouprecipe on

    Interesting to see who wins the title of whipping bhoy between James Forrest and Efe Ambrose. Efe’s remains ahead, but James is a new contender.

     

     

    I think internet comments sink to a new low in line with the home crowd, who meat out the ‘groans’ live inside Celtic Park.

     

    James Forrest was virtually boo’ed on, and the intolerance shown towards Efe Ambrose is consistently disgraceful.

     

     

    James has struggled with almost constant injury, and it’s clear from his body language he’s also struggling to regain the confidence he showed when he burst onto the scene. setting free the bears gave a good account of JF’s every touch last night, but the player is a shadow of his former self, unwilling to try and take a man on the outside, and make for the bye line.

     

     

    Boo boys beware because JF will handed the jersey on Sunday and possibly again in the LC final.

     

     

    Efe Ambrose will also feature because Adam Matthews is just as fragile as Mikael Lustig and last night’s substitution was through Matthews latest inability to finish a game. Switching Efe to right back was the obvious move, and Wakaso had been pencilled in at LB even before Izzy was injured because that’s the role he plays for his country.

     

     

    Fit and able, but maybe not your favourite won’t influence RD’s necessary team lines, and none of the changes last night cost us the points.

  4. Good evening friends.

     

     

    “They beat Aberdeen convincive, convincively…” -the genius that is Gordon Deeeeeeee-el.

  5. murdochbhoy @ 17:45,

     

     

    I would concur, what Milan needs is some fashion je ne sais quoi flaunted by the Bhoys!

     

     

    Hail Hail

  6. BIGbones8867 supports wee Oscar

     

     

     

     

    16:40 on

     

     

    5 March, 2015

     

     

     

     

    Árd Macha

     

     

    16:04 on 5 March, 2015

     

     

    BIGbones8867 supports wee Oscar,

     

     

    Spot on.

     

     

    He was factually incorrect but believe he was trying to refer to the IRA campaigns through the years.

     

     

    Totally agree about the songs.

     

     

    Árd Macha

     

     

    mike in toronto

     

     

    16:02 on 5 March, 2015

     

     

    PL seems happy to play up Celtic’s history (125 years of unbroken history is a good marketing slogan) and religion (celtic cross on the jersey) when it can be used to make money. But, otherwise, God forbid anyone remember and celebrate Celtic’s.

     

     

    Just tell it as it is,there’s no need to try and hide what we all know is fact and leave himself open the anger of the Celtic support of whom have an Irish republican identity.

     

    to

     

    ===

     

    PL really should brush up on his history. Wasn’t the very first song sung at Celtic park an Irish republican song ‘God Save Ireland’ ?

     

     

    Revisionistboard CFC

  7. Jimmynotpaul on

    5 of us at work t. break yesterday all Celtic fans, 4 season ticket holders. We all agreed Ronny doing well and one of the reasons being that he no longer plays Johannsen as one of the two but in a more forward role as one of the three. Today we were all bemused that Ronny thought it was a good idea to play him last night as one of the two.

     

    He is not suited to that role.

     

    Did Brian Dempsey really say that oldco were demoted or has been taken out of context.

     

    Oh how the journalist who asked Peter about IRA must be hurting!! Have to say though Peter should have batted it right back at him.

     

    Don’t think he handled too well.

  8. pabloh_AKA_NEIL LENNON on

    Major Lamb on sky sports news.

     

     

    Sickening.

     

     

    These guys promoting Dave king as the saviour. No mention of his involvement with Rangers and liquidation never mind his criminal convictions. Now he’s gonna save sevco. Is he aye?

  9. GlassTwoThirdsFull on

    Did I hear that right?

     

    Did King PR guy Wilson just say King wouldn’t be putting in his own money AND WAS NEVER GOING TO ???

     

    What was all that stuff about his kids inheritance???

  10. Careful With That Tax, Moonbeams on

    Llambias (spelling) seems raging at the lying king .. Things could turn nasty…

     

     

    Hopefully!

  11. !!Bada Bing!! on

    PL getting asked shite at a Press Conference ,whilst revealing a record kit deal,the huns Chief Exec is met at Glasgow Airport by security guards,a non story of course.

  12. GlassTwoThirdsFull on

    Spence says he’s not sure if King has a plan. Which sounds about right to me….

  13. Careful With That Tax, Moonbeams on

    Dave king quote .. ” Being a solid number two’, will be good for Europe ”..

     

     

    He’s certainly talking it!

  14. Is it just me.

     

     

    Press conference for New Balance, what coverage, questions about the deal…zilch!!

     

     

    A disgrace to reporting. What did we get, Irish Republicanism, OBA, Flares.

     

     

    New Balance, naw feckn balance from SMSM, disgrace.

     

     

    Right, rant over, off to see Paul Larkin in the KOSC Coatbridge.

     

     

    Until we meet again…

     

     

    Keep the Faith!

     

     

    Hail Hail!

  15. !!Bada Bing!! on

    Regan hoping the huns get back on track,must have missed the Laptop Loyal’s questions about them trading insolvent ,and a convicted major tax fraudster taking over a Scottish football club.

  16. bournesouprecipe on

    I think Peter Lawell was ambushed, by Sevco T V no question about that, but he did the right thing and straight batted the question, not particularly well, and it’ll serve as a reminder that Celtic are hated in this country, but are sponsored and saved by people from outwith Scotland.

     

     

    If he’s avoided or left the question unanswered they have gone to town, with headlines of ‘IRA condoning.’

  17. Stan and Stefan on

    Laid my father in law to rest today. He would have “enjoyed” last night’s game. He would have watched and said throughout the whole of the second half “we’re going to lose a goal here, I can see it coming”.

     

     

    And when it happened he would say “I told you. I’ve seen it so many times.” He would be in a bad mood for days, because he hated Celtic to lose.

     

     

    There would be no use in pointing out that he said the same thing the previous nine games, which we won all of them. And therefore he was only right 1/10.

     

     

    Remembers the days when we used to slaughter teams 4 and 5 nil nearly every game, despite the fact that rarely every happened. Wee Jimmy Johnstone always beat his man and sent in the perfect cross (after doubling back and beating the defender a further three times).

     

     

    Bobby Murdoch never misplaced a pass. Each was a defence splitter leading to a goal.

     

     

    And Charlie Tully scored direct from a corner twice in a row having been made to retake the first one. Except he did it every game.

     

     

    The mind hides what it doesn’t like and magnifies the things it hold precious.

     

     

    Fortunately time will do the same for our memory of Jim. The pain and suffering he endured in his final years will be forgotten and the many good times will be the only ones which survive.

     

     

    RIP Jim Donnelly. YNWA.

  18. New balance?

     

    Who is that?

     

    Is that a rival training shoe to addidas mamba?

     

    Do you bin the burberry baseball cap, buy a New Balance one, put on a metallic voice and ask people if they are alright?

     

    Is it neds wear, or more suitable up at the dancing in Henry Africas?

     

    In short I’ve never heard of them.

     

    Hope this works out for us, and people like the brand.

  19. Not often right but there is always a first time.

     

     

    iki

     

    11:42 on

     

    5 March, 2015

     

    Gary67

     

    10:40 on

     

    5 March, 2015

     

     

    Hi appeal is today. If he loses it he misses all three games v us

     

    ===============

     

    In that case, his appeal has an increased chance of being upheld !

  20. Joe Filippis Haircut on

    Bada Bing. Regan has been consistent he has helped the Rangers in every way he possibly could and he will continue to do so.Who we should be pointing the finger at is the Scottish clubs including our own club Celtic they have allowed this pantomime to take place if there any rules they have certainly not been followed. H.H.

  21. Stan and Stefan on

    Stan and Stefan could be abbreviated to SS. As could SuperSutton.

     

     

    Not a lot of people know that.

  22. Joe Filippis Haircut on

    stan May your Father-in-law rest in peace and may perpetual light shine upon him.

  23. It’s the triangle of power Ronny… Don’t tamper with the triangle of power

     

     

     

    ————–Johansen ————–

     

     

    —-Bitton—————–Broony—-

     

     

     

    Keep the triangle intact, and glory will follow

  24. ....PFayr supports WeeOscar on

    Time to get tougher with the MSM

     

     

    Time to require them to ask questions about the issue at hand

     

     

    No more free rein to make trouble

  25. bournesouprecipe

     

     

    There is no depths to which the Scottish press will not descend. You would think that an attempt to somehow link a new deal with a major American company with the IRA, would be beneath or beyond even the most poisoned editor, but then you realise it is so much a second nature to them, that their “journalists” know they have carte blanche, to try and create the story rather than actually try and write one. For a change. The gutter would be too good for them.

  26. tictaewin –

     

     

    my last 4 pairs of running shoes have been New Balance. Swear by them (not literally).

  27. Bored to tears at the airport , just witnessed Jim White standing up ( surprised he never started marching) on SSN , pulling up tweets about King , utterly pathetic drivel , Sweet Jesys he us standing up again

  28. Greenpinata

     

    14:58 on

     

    5 March, 2015

     

    m6bhoy,

     

     

    Appreciate your reply, you may be right. However the Nike deal was concluded in 2010 when the landscape of the Scottish premier league was totally different. The league even had a sponsor then.

     

     

    This deal in our current environment is amazing, but as one who continually advocates trying to escape the confines of Scottish football it is worth imagining our potential in an environment more befitting of our status and ambition.

     

    ———————————————————————————————————————

     

    The 2010 Nike deal was a continuation of a deal first struck in 2005. Then it was reported that the club would earn £5m. per year which sparked a flurry of Nike Friday rumours every other Thursday. Taking inflation into account, the same deal would be worth around £6.7m. per year today or £33.5m over five years.

     

     

    Today’s news about the New Balance deal is smoke and mirrors with claims that it is the biggest shirt deal in Scottish history but this is not backed by any hard facts. There are of course un-substantiated reports that the deal could be worth up to £29m. over five seasons but nothing to indicate what the club has achieve on and off the park to maximise the revenue stream. The Nike deal was littered with all sort of caveats that the clubs would accrue more income dependant on success on the park especially in Europe and shirt sales. I suspect the NB deal with have similar conditions attached to it which means the £29m. over five years (assuming that figure is close to the correct one) is far from guaranteed. I aslo suspect we will end up playing friendlies against the other NB teams which will have more to do with promoting the NB brand and littel to do with football.

     

     

    Pardon me if I refuse to get swept up in the synthetic euphoria over this deal. It might be the best that could negotiated but please don’t expect me to swallow marketing gob-shite that Lawwell and the NB rep. spouted at today’s press conference without any indication how much money it will bring to the club.

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