Johnston curve: time to be honest


Newco director and former Rangers chairman Alastair Johnston is getting a hard time for saying “We are probably doing a little better than we would have imagined back in the dark days of running out at Brechin in the fourth tier” and “we are probably ahead of the curve in reality if we finish second or third”.

Newco are not ahead of the curve if they finish second, given their budget and the experience of their playing squad, they are where they should be.  Another third place finish would be behind the curve, but these are semantics.

The big question is, are this club ‘going for 55’ or was that phrase no more than a device to sell season tickets?

Second for Newco is right on the curve.  If they don’t reach there this season, they will soon, and they will finish second more often than any of their direct competitors.  Johnston’s job is to convince 40,000 people to buy tickets for a competition they know Celtic will win.

I understand why Newco do not run with the phrase “going for second place next time” on season ticket renewal campaigns, but they were only delaying the inevitable.  Many other clubs can be frank with supporters on what their ambitions for the season are, but can you really imagine this level of honesty at Ibrox?

Me neither.  They will spin some old tat to an ever dwindling demographic.  Still, at least the club is in the hands of Dave King and not Mike Ashley, one of Europe’s richest men.  That whole effort worked out well.

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  1. ‘Tis Friday all. Rejoice and be merry that thou art not a zombie!



    HH from KY where the mercury is rising and I have a 3 day weekend!

  2. 50 shades of green on

    Hope that curve they are on is a boomerang and they are now on the road back down the leagues…….⛷⛷⛷⛷⛷????

  3. Good afternoon guys, as Paul has alluded to, that mob will never tell the truth.


    It is above and beyond them.



    D. :)

  4. Jerry Cornelius on

    had the huns accepted they were a new club they would probably be in a better place now without the fetter of their poisonous past.

  5. Ahead of the curve? Oh, how I laughed!



    Then I looked at Hun Media and Swallow Swallow and I guffawed! Meltdown disnae describe it!





  6. Johnston….hahaha…honesty from that place…hahahaha



    Mr Custard is still my favourite ?




  7. Taken from Paul67’s leader in September 2014:


    The long-term financial fundamentals remain unchanged. In 2012 the Blue Knights concluded there was no viable future for football at Ibrox if Rangers were liquidated. Two years later all the evidence reaffirms that position. This is a dead multi-club franchise.




    A further 3.5 years later, it still rings true!





  8. The Blogger Formerly Known As GM on

    Did anyone ask AJ if the curve was upward or downward sloping? He may be telling the truth!

  9. 50 shades of green on

    I can remember huns laughing and saying nobody wants your manager, now they are trying to punt him to everyone and anyone, the only job he’s not been linked with is the bloody sevco one..



    Giruy zombie huns☠☠☠

  10. Old huns, new huns every kind of blue huns, truth or no truth if yer skint yer skint and no amount of flannel can change that…



    If I’m sitting here with no money to buy the messages I can’t tell my wife we’re having chicken for dinner:))



    Same thing Hunnies, suck it right up::)))



    Bring on The Hibs!

  11. Chaps



    I think that our smarter supporters should cease advising what Sevco need to do to challenge Celtic. Allow them to continue to look for Investment from anywhere and to keep their false Entitlement “We are the people”.



    What we should do is tell the Bears what they want to hear. Bad Luck, break of the ball,closer than the score suggests, Celtic should be building up the Bears expectation of next Match.



    ETims produced a Tweat from a bear who thinks the League is not over and still has hope. It is this hope which will sink them. We should build up the Bears confidence before again hammering them again on the 29th April.



    It will seem patronising to adopt this strategy and it is. However, the more they think that they are closing the gap and operating the strategy their current Board believe in, the less chance that they will actually get it right.



    King and his backers are a dead end for Sevco. The longer they are in charge, the better this is for Celtic.



    Sevco have a large support and can operate in the market much better than they are doing. Their Turnover is less than 25% of ours. Their attendance figures are good and can provide a base to increase turnover to challenge our turnover



    However, with Museum, Hotel and Fanzone proposals, our board are investing in Revenue generating activities which will further increase our Turnover. This Capex/Opex trade off is adopted by lots of Businesses and makes good financial sense.



    So we should, therefore, keep our own counsel on Sevco, don’t offer them advice but embrace their pain and reassure them that their time will come at the same time encouraging our Team to beat them consistently.

  12. South Of Tunis on

    27 / 7 / 2012 –



    Statement by the SFA / SPL –



    ” We are pleased to confirm that agreement has been reached on all oustanding points relating to the TRANSFER of the SFA membership between Rangers (FC) in Administration and Sevco Scotland Ltd.


    ” A CONDITIONAL membership will be issued to Sevco Scotland Ltd today “.



    No precedent existed re temporary membership !!!!!!!!!!!!!!!.



    Lunchtime choon -way down south —




    On the deck around the time of Celtic 3-Nantes 1 . Things were happening .

  13. GlassTwoThirdsFull on

    Of course Johnston is correct to say they can’t compete for the title, although it would be interesting to know what the supporters who bought season tickets on the basis that they were “Going For” the league think about it.


    Would also be interesting to know Dave King’s current view. In September 2015 he said “We would start next season with the intention of winning the Premiership, we understand the gap against Celtic but the ambition is not to come second. We’d go in believing we can win the league.”

  14. From main header…



    ‘ Johnston’s job is to convince 40,000 people to buy tickets for a competition they know Celtic will win ‘



    With no credible challenger to us for the league in sight, the issue of shifting tickets won’t be limited to the mob from govan IMO




  15. Connaire12’s post on the last page of the last article was quite correct. We do not unfurl the flag on the last day of the season. Apologies for getting anyone’s hopes up. So, here’s yer update!


    1 more sleep until our first chance to win the league for the 7th (SEVENTH) time in a row.


    9 more sleeps till Rangers* applaud us on to the park as Champions (or alternatively try to stop us becoming Champions!)


    23 more sleeps till we lift the league trophy following our home game against Aberdeen.


    29 more sleeps till we try to complete the Double Treble

  16. Mahe the Madman on

    Morning bhoys,


    Good luck today DD and Wee Fra.



    Quiz later as usual around 8pm.



    ” The big question is, are this club ‘going for 55’ or was that phrase no more than a device to sell season tickets? ”


    If youre gonna question logos how about starting with our own. A club like no other . Or more than a club.


    Maybe someone somewhere can justify their use. Ive yet to hear or read it though.



    Hail Hail

  17. MAHE THE MADMAN on 20TH APRIL 2018 1:56 PM



    Thanks for the quiz. Takes me back a few years when the Friday quiz managed to make travel sooooooo much easier and quicker. Appreciated.



    As for our slogans. ” More than a club” or “a club like no other”



    Easily answered. To all of us who avidly follow the team and believe in the club’s ethos and mission statement, then both sound bites are logical and accurate.




  18. I suspect Johnston was referring to the Kubler Ross Curve. They seem to be someway between Anger and Depression which is a bit further on from Denial.



    Johnston clearly expected them to still be in denial and therefore up for season ticket purchase. There is probably an equation that can show level of season book purchases linked to position on the KR Curve…




  19. TET



    I liked Desmond’s response. Doorstepped and looking for the ‘Brendan’s Going Nowhere’ headline he calmly states that we don’t stand in the way of any employee developing their career, notes that interest suggests he is doing well and that our preference is for him to be here.



    MSM baw burst…




  20. Mahe the Madman on



    something Ive never done by the way, bashed a pinata.


    More than welcome for the quiz but i can ,have , and will again Im sure show how those statements are marketing . I would prefer something more real and appropriate , to me anyway. They dont cut it .


    As for accurate, nah fraid not.


    Every teams unique therefore a club like no other,,so thats marketing


    More than a club,,how? Millionaires in the boardroom and zero fan input is standard in bigger clubs. Could be anyone. Fan actions are different and should not be placed under ” club “.


    Hope youre well.


    Hail Hai

  21. TET



    Comes across as the kind of guy who can’t stonewall. Someone who’s self-importance requires a comment. Not nearly as bad as Trump though.




  22. The Arsenal thing is a good test at this point. I’m sure Brendan is still ambitious, will leave us at some point and life will go on. My initial thoughts are this is too early for him and he will stay clear. If Arsenal come calling they might change his mind but I don’t think so.



    I’m expecting Arsenal to want to get someone with proven CL pedigree in line with the other biggies down south. So for me Brendan doesn’t fit their profile. I also suspect candidates should remember what happened at Man U when Ferguson left.



    With Stevie Clarke in training we won’t be high and dry should the worst unfold…



    Or if you’re Kevjungle Mark McGhee is available again…

  23. DUMBHOY on 20TH APRIL 2018 2:23 PM






    I liked Desmond’s response. Doorstepped and looking for the ‘Brendan’s Going Nowhere’ headline he calmly states that we don’t stand in the way of any employee developing their career, notes that interest suggests he is doing well and that our preference is for him to be here.



    MSM baw burst…










    “Desmond : We Won’t Stand In Brendan’s Way for Arsenal Job!”



    “Celtic supremo Dermot Desmond shocked Hoops fans yesterday when he said that he would be happy to support Brendan Rodgers bid to become Arsenal manager after the shock departure of Arsene Wenger…” etc. ad nauseum…



    You get the picture – it doesn’t matter what anyone actually says – a Celtic story will always be spun negatively…

  24. DELANEYS DUNKY on 20TH APRIL 2018 11:17 AM



    Thanks for all the kind wishes bhoys. YNWA



    *Will all be by now so I hope it all went as good as it could RIP, all the best for Monday tae.

  25. Afternoon All,



    Anyone going to Belfast to the Hoot and flying from Glasgow with Flybe, check your emails as they’ve altered the flight times going out on the Saturday and returning on the Monday – you have to confirm acceptance of the changes.



    Leaving 10 minutes later on Saturday (12.10pm) and returning 25 mins earlier on the Monday (14.50pm).




  26. DUMBHOY on 20TH APRIL 2018 2:39 PM



    If BR was to leave, and I don’t think he will, Neil Lennon will return to the hot seat and carry on where he left off. Winning titles.





    If he said hee-haw itd still be spun:



    “Celtic supremo Desmond refuses to comment on plans to retain manager”



    “Celtic silent and inactive as Arsenal test looms Bears get yer same clubs/going for 55 season tickets: by calling 0791 666 666 calls charged @ 18.72 per min”.

  28. thomthethim for Oscar OK on

    THE EXILED TIM on 20TH APRIL 2018 2:10 PM


    FFS Dermot, sometimes it’s prudent to keep your feckin mouth







    Keep calm.He merely quashed MSM speculation by saying that anyone who wants to leave Celtic to advance their career or for personal reasons, is free to so do.



    Do you think that saying nothing, or “stonewalling” the question, would stop the media from printing stuff to upset the gullibles amongst us?



    Unfortunately for them, the media, Brendan gave his answer yesterday, before the question was asked.



    All DD did today was to demonstrate the trust he has in Rodgers’ word and how cool Celtic are in the face of another attempt to derail us.



    Contrary to some peoples’ opinion, Desmond is not some sort of Trump Lite, who demands attention.



    He is a smart, sharp business man, who started with nothing and by playing his hunches in the markets and backing his judgement, has done no’ too bad for himself!



    Fortunately, he is our smart, sharp, etc.



    Leave fear on the other side of the Clyde.

  29. Gary67 bang on regarding Lenny.


    I don’t want Brendan to leave, but I think if he did,Lenny would be back and winning trebles.



    D. :)

  30. DB


    You are right about his self importance, The Donald would fit in well at the bigot dome imo.


    I honestly don’t think BR will leave for a couple of years yet, the arsenal job imo is a poisoned chalis.



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