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Easy and important acts

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The events of this week will be scant consolation to the bereaved of Hillsborough, but it is nonetheless important that football paid appropriate respects, as fans and clubs across England did this weekend.

When Celtic offered to host Liverpool for their first game after the tragedy they took a step to demonstrate solidarity with the people of that city.  In presenting a wreath on behalf of the Celtic Movement at Anfield today, Peter Lawwell carried on the spirit of that week.

It’s often the easy acts which are the most important.

Loved the Scottish Cup semi-finals. perfect result-performance combination which allowed Super Salary, Glib and Shameless, Newco and fans of every other club in Scottish football to take something from the first game.

Seville – The Celtic Movement


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  1. The Battered Bunnet on

    I see Sevco have landed a shirt sponsorship deal with ‘Blue Chip’ online gaming firm 32Red.

     

     

    I don’t gamble online or elsewhere, although I am familiar with the bigger brands. Thought I’d take a wee peek at the online market to better understand what ‘Blue Chip’ means in the wider context.

     

     

    Online gaming is booming, with net revenues approach £2Bn in the UK, and a number of clear leaders have emerged. William Hill top the lot with online revenues in excess of £300 Million per their 2012 figures, about 15% share.

     

     

    Other such as BetFair, Bet365, PaddyPower, Ladbrokes, PokerStars all come in at over £100M net revenue most recent year.

     

     

    Then there are other significant players including Gamesys, 888, SkyBet, Bwin, Coral and Rank at over £50M annual revenue.

     

     

    The market is segmented in Sports, Casino, Poker and Bingo, with most big players offering markets in all segments, and thereafter, niche players focussing on specific segments.

     

     

    32Red doesn’t figure in the league tables of market share, is focussed almost exclusively on the Casino market, and according to it’s 2013 annual report, achieved record net gaming revenue of £25M, with profit of £2.3M. They are worth £3.7M at book, of which £2.2M is retained earnings. Tidy.

     

     

    I’m quite impressed with how well they sweat their market data. Promotion is a key part of the mix, specifically new player acquisition. They report that each active player represents around £350 of net revenue, and the cost of acquiring each new player is £156.

     

     

    To this end, they have an extensive marketing strategy, encompassing Online, TV and brand placement. In addition to TV sponsorship deals with Film 4 and I’m a Celeb, they report:

     

     

    “…an exclusive partnership to become the official casino partner of Italian Serie A football team, Bologna FC, for the 2013-14 and 2014-15 seasons. The sponsorship deal includes both on and off-line cobranding activities, stadium branding and the launch of an affiliate programme to market the 32Red casino to Bologna fans via the club’s website. Our previous associations with Swansea City AFC and Aston Villa FC

     

    helped establish 32Red as a trusted and leading casino brand in the UK.”

     

     

    The sponsorship deals with Villa and Swansea were not renewed, while they currently sponsor Crawley Town in the EFL D1.

     

     

    Total marketing spend in 2013 was £6.7M, a fair old chunk of income. It’s not analysed beyond that.

     

     

    In short, 32Red is a decent wee business, profitable, growing, acquisitive and taking around 1% of the UK gaming market.

     

     

    So there you have it. Blue Chip = 1% of the market. I understand in Vegas, a blue chip is $1.

     

     

    Appropriate perhaps.

  2. I wonder if the Kray Twins will be asking the SFA if the Lying King complies with the Fit & Proper Person criteria?

     

    potsandkettlescsc

  3. glasgowdave

     

    11:44 on

     

    14 April, 2014

     

    Gearoid

     

    ‘ They Took The Soup ‘

     

     

    Dermot Desmond

     

     

    ” Rangers is a fantastic club with a great history,” he said. “With the support that they have, they will come back.

     

     

    “They will, in not too long a time, be back in the SPL. I have no doubt about that.

     

     

    “They’re needed for Scottish football because of their following and the size of the club and especially their history.”

     

    ___________________________

     

     

    Almost everyone at our club, from Neil Lennon up to Dermott Desmond, have made a statement in support of a strong Zombie outfit, whether it be “we miss the Reneger’s” or “they will be back stronger than ever”. Strangely, that last statement came from the same man that made the Rory Bremner crack.

     

     

    All this talk of people being given a platform to voice their opinions regarding Scottish football, maybe its time we got Peter Lawwell on for a question & answer? I’m pretty sure there are many on here that could come up with some interesting questions for a guy that supposedly bleeds Celtic Green & not £$£$£$£$$£ Green.

     

     

    Just a thought!

  4. In the end top level football comes down to speed IMO……….and Lennox was the quickest of his generation.

     

     

    He is the player most like Larsson in style and substance and would easily play today if he was the right age of course.

     

     

    The Lions were peerless in Scottish, British and European football at their peak. Therefore the only question you can ask of later Celtic players is…………

     

     

    Could they get a game in the Lisbon Eleven?

     

     

    Comparing like for like then McGrain might move Craig over but IMO thats about it.

     

     

    Just an opinion though…….:)

     

     

    PS. Half the Lions were still playing together in my first cup final……..6-3 against Hibs with DD getting a hat trick.