Level 5, the PR company born out of the need to convince Newco fans to back one specific camp, have been given the Ladbrokes SPFL contract. Promotion of the SPFL is the responsibility of sponsor, Ladbrokes, who also pay for PR, this was not a decision by the league or member clubs.
Their brief is to manage the news and keep the words Ladbrokes SPFL in the news. Recent coverage has been a case in point.
Yesterday’s newspapers gave an excellent example of how this is operating. Ladbrokes wanted their app promoted for free in the newspapers. Their Level 5 performed to task, the Evening Times ran with:
“Murdo was promoting a new Ladbrokes ’Track Your Acca’ app which allows punters to track their bets and cash out on the go – for full details log on to thegrid.ladbrokes.com”
While the Daily Record ran with:
“MacLeod was promoting a new Ladbrokes ‘Track Your Acca’ app that allows punters to track bets on the go – for full details log on to thegrid.ladbrokes.com”
Both a copy and paste from the press release.
Here’s the rub, though. The bait for both Ladbrokes adverts was Murdo having a go at two different Celtic players. The League’s sponsor is employing a PR company, who could have chosen any subject at 42 clubs, but they chose to have a dig at Celtic players. Digging at Celtic players is one of the most reliable ways to ensure your comment runs in the newspapers.
That PR company just happens to be staffed by a former employee of a club who can hardly make a public comment without proclaiming their desire to bring down Celtic.
Ladbrokes got their promotion and two Celtic players were used as fuel, this is unacceptable. The League sponsor cannot employ a PR company who have enjoyed such a close relationship with a PR-dependent club, while undermining Celtic.
It is a fundamental conflict of interest and has to stop, Celtic cannot be cannon-fodder for the SPFL sponsor. Ladbrokes are representing the League on PR matters and cannot undermine the Celtic in this way. The SPFL cannot allow their competition to be undermined by partisan promotion.
Let @Ladbrokes know your thoughts.
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Currently you can buy 10 ordinary shares in Celtic for less than £20 including charges. If you do so soon you would still have time to vote at this year’s AGM, for a Living Wage and against a Tory Lord sitting on the Board.
Here’s the link
http://www.celtictrust.net/index.php?func=d_home_article&id=515
MurdochAuldandHay, Sipsini, may be MA making his play to take over rather than to bury them.
Admin, followed by an Ashley owned franchise playing in blue out of middenville.
With the purpose of making SD money.
A bit like Newcastle.
Or something.
O.G.
My daughter works in Primark, you can get really great light blue t-shirts for £4.99, surely they can afford 17 first team tops:-)
JB FROM THE WEST on 29TH OCTOBER 2015 8:30 PM
Longtime lurker but first time poster. Re JF, can we put one thing to bed regarding his failure to appear in no more than 4 consecutive appearances for the first team. Between September 2011 and January 2012, JF started in 22 (yes 22) consecutive games for the team!
I posted the stat on James Forrest,i have checked the period you mention,and you are correct sir,apologies for a misleading post.It was a stat i had heard,and re-posted without checking the facts.HH You should post more often mate,but not to pull me up………:}
Mail sent to Ladbokes, don’t like William Hill either.
Heading off for an operation tomorrow. Mrs C will take care of any e mails in the short term.
Anyways, here is a fantastic reading of Sean MacDiarmada’s last letter from the upcoming movie The Rising.
http://youtu.be/uV5_V_tfQ0w
Dublin2016@mail.com
Clogher
BeatBhoy
Thanks for the Quiff information earlier.
Goodnight all,
JJ
Just back from Celtic Park where Brendan Sweeney hosted a very successful book launch event for Celtic; The Early Years. He’ll still be there signing copies as the queue was absolutely huge!
Dr Joe Bradley (Celtic Minded books) spoke very well, as did Lisbon Lion Jim Craig, who brought along formation sheets from the early days when we played with 6 forwards and the centre half was an attacking player.
But the most emotional talk came from the author who talked us through the book and mixed in some very personal experiences. He read an extract from 1888 when Celtic had just lost a match and the team was the subject of much jeering from disappointed supporters. The players were told that those jeering would be forced to come back and cheer by future performances on the park.
Jim Craig signed a dozen copies for me and these are available to CQNers now.
Nice to see Matt McGlone there, after his ordeal this week. He can hold his head high in Celtic company, unlike some others who appeared in that courtroom.
Sips
Some of JJ ( no that jj you know ) phrases etc seem very Phil mcg but reading the whole blof the guy actually writes far better than Phil
BTW – just spent 10 mins searching BBC Scotland website for a story about an ” ex old firm player ” found guilty of harassment of an ex girlfriend and assault of a camera man.
Any idea why gazzas story ain’t headline news in Scotland
HT…
Yer a bad mhan,Tony D will be at this moment pounding his living room sticking a pin in a doll with a baw glued to its face:))
matt and brendan,
celtic legends in my own book.
god bless them for all they did with celts for change.
Doc
Dont spoil my dream :)
Dead twice at Dawn sounds a good way to finish them of
Tarantino csc
clogher celt on 29th October 2015 9:50 pm
Mail sent to Ladbokes, don’t like William Hill either.
>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>
Wasn’t William Hill a Black and Tan?
TBJ…
The jj we know is a car park attendant in the southern now!
Cancelled my online ladbrokes account – I wasn’t even asked why I was leaving
Doc…
I posted earlier on JohnJames comments similar to what you posted, it’s not showed up yet:(
Maybe somebody could win these ads
MurdochAuldandHay, I have been wrong before and I hope I am, but when a cash cow still has milk to offer, someone will milk it.
Still a long way to go. Or maybees not.
But fun to watch thems reacted to it all:-)
The punishments go on, and on, and on, and on………………………….
Sipsini
How the hell are you?
Have you got the all clear from the clinic yet ( holiday romance an all that )
I see yer mad pal has flounced because some one shopped him to the teacher rather than ask him to curb his language via a post…..not that he would’ve anyway :))
Hope the kids are looking after their auld da .
Sipsini, we think alike, it’s the genius gene,
Scullybhoy…
http://www.youtube.com/watch?v=ORifieiZiP4
Wan Long Dong celebrates as Chinese told to get makin’ babies!
Reservoir of Huns
Jackie sitonthefence Brown
From Dawn to Dust
Django Jackson left chained
Kill BiLLY VOL 1& 2
Pulp Fiction level5
Hunglorious Basterds
All coming to A Cinema Near You
:))
Sips
Do you mean the Queen Elizabeth hospital? That’s handy for the big house
Clogher
Best of luck with the operation pal
Hope nothing too serious
Gary Gillespie, the 4 3 game at Tynecastle you mentioned was my first visit to Tynecastle.
Willie Gibson scored a hat trick in the first half for Hearts with big Roddie and the buzzbomb scoring for us.
Kenny and Ronnie Glavin scored in the second half for us.
Danny and Kenny were absolutely magnificent in that game.
My favourite game there was when we beat them 5 1 in 1984, choccy got a hat trick, Tommy scored and a paroxide parasite scored our other.
Winning Captains
I also got back to my Da’s in Irvine a wee while ago after attending the book launch.
Did not get time to suss out any CQNers as my old da was tired and I was one the first to get my book signed by the great Jim Craig and Brendan himself.
HH and KTF
Paroxide should have been peroxide. Oops
Looks like informed sources tonight speculating that Big Mike is flexing his muscles, and threatening King with “cease and desist” letters over Sevco’s IP (which Uncle Mike, thanks to King’s refusal to pay back his money, now owns).
Net effect: Huns ‘players cannot have Huns’ crest on the Hun shirts. No Hun shall use Hun crests without saying pretty please to His Bigness first.
I really, really, hope this is true…
Scullybhoy,
Yes the original William Hill was a Black and Tan.
Last few days in Celtic,
Matt McGlone has to stand up and tell the truth in court. Newspaper coverage does not cover all of the evidence in court.
Level5, appointed via Ladbrokes as a PR Company.
Meanwhile Sevco have very positive meetings.
Reminds me of the Christmas Party set up in Newcastle a few years ago.
Clogher
CELTIC
CELTIC
CELTIC
CELTIC
!!Bada Bing!! on 29th October 2015 9:49 pm,
Naughty Step for you.
Stay There till VoguePunter relieves?????
Wits,
I thought you were at Tapas
China Quick News deserted tonight.
Pop-ups?
http://www.reuters.com/article/2015/10/29/us-china-politics-plenum-idUSKCN0SN16Y20151029
I am just finished
On the aul vino now
Don’t buy any papers, so no idea what pish they print
Nae interest in gambling
Tell you what’s more
That Wully Hull, has just announced a 5 year sponsorship of FTSFA cup, glad I do not do these games or attend hamdump any longer, makes me feel better :-)
Marspapa…
Holiday went well, will tell ye all about it when we catch our next swally.
Some people can be too touchy when it comes to humour, I reckon quite a few of us tap dance on thin ice on here.
After his stint on “I’m a celebrity get me out of here” maybe M will come back refreshed under a new moniker…any ideas what it could be?
Kids doing well, hope all’s good down your way.
Catch up soon. HH
29 October 2015
Scottish Cup sponsor extends deal by four years
A four-year extension has been agreed with the Scottish Cup’s title sponsor, the Scottish FA has announced.
In addition to its support of the knock-out trophy, bookmaker William Hill will also continue to be the national team’s official partner.
And it will now also sponsor the South Stand at Hampden Park.
William Hill’s existing contract still had a year to run, but its investment in Scottish football will “now surpass the eight-figure mark”, says the SFA.
The company has had a seven-year relationship with Scottish football and the SFA says they “are also set to sign a betting integrity agreement in the coming months”.
The SFA announced the deal, which lasts until 2020, ahead of the draw for this season’s third round.
What is the Stars and starry plough
Happy birthday guys
TBM if your lurking hope all is well :)